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Marketing Communications Plans
C/M/1022. Integrated Marketing Communication Plan for Harmful Alcohol Drinkers
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers an integrated marketing communication plan for 'Harmful Alcohol Drinkers' based on a research project presented by the Department of Health in 2004 to create awareness against harmful drinking, persuading people to seek professional help and change their drinking behavior. A strategy for customer relationship marketing (CRM) is proposed.
KEYWORDS: Integrated Marketing Communication plan, Customer Relationship Marketing, communicati,
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