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Marketing Communications Plans

C/B/3254. Marketing plan for Starbucks

WORDS:: 3150
DATE:: 2010
PRICE:: 39.99 GBP

This paper presents a marketing plan for Starbucks, the coffee firm. The paper begins by examining the macro and micro environment, and followed by a discussion of market research. A SWOT analysis is carried out, as is a Porter’s Five Forces analysis and the paper discusses the marketing aims and objectives of Starbucks. A financial analysis is carried out, and the paper reviews the market segmentation and target segments. The positioning statement is thoroughly evaluated, looking at details like who they are, who their competitors are and who their target markets are. The marketing communication, sales and implementation strategies are examined, and the profit and lost forecasts are presented. The paper also examines the 7P’s of marketing, and concludes with a summary of the contingency plan.

KEYWORDS: Marketing plan, Starbucks, coffee, macro environment, micro environment, market research, SWOT, Porter’s five forces, financial analysis, market segmentation, target segments, marker communication, sales, profit, forecasts, 7P’s, contingency plan, marketing mix,