Browse our collection of papers in
Marketing basics
C/HR/1170. Do you believe that an appreciation of the marketing process is a valuable skill for an engineer / designer to possess? Why/ why not?
- WORDS:
- 800
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper looks at the role of marketing studies in the career development of designers and engineers arguing that the knowledge of the marketing process can provide benefits in developing new products to fill customers’ demands. Researcher’s personal views on the importance of marketing studies are presented.
KEYWORDS: marketing knowledge, designers and engineers, career development,
C/M/2388. Strong and weak approaches to marketing and advertising
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks into the theory of marketing and advertising exploring the difference between strong (active) and weak (passive) methods of brands’ advertising. The difference between brand recognition and motivation towards brand purchasing is explained with reference to weak and strong advertising.
KEYWORDS: Strong advertising, weak advertising, marketing,
C/F/1187. An evaluation of the relationship between accounting and marketing
- WORDS:
- 2450
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the relationship between accounting and marketing. Both practices are explained, and aspects of both are evaluated. The paper then examines how the two are related in business practices.
KEYWORDS: Marketing, accounting, business,
S/M/622. Examination marketing processes in the tourism industry
- WORDS:
- 900
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This essay focuses on marketing in the tourism industry, and assesses whether the marketing management process is responsible for identifying, anticipating and satisfying customer requirements profitably.
KEYWORDS: Tourism industry, management,
C/M/2104. Marketing theory and practice: what influences consumer behaviour?
- WORDS:
- 2500
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper presents answers to six questions on marketing theory and practices including the influence of vicarious learning on consumer behaviour, application of the theory of reasoned action (TRA) also known as the Fishbein model in soft drinks marketing, cultural aspects of fast food marketing for international consumers, the influence of family references on consumers, the influence of age on consumer behaviour, and the effects of the store environment on consumer shopping.
KEYWORDS: Marketing theory, consumer behaviour, Fishbein model, fast food marketing,
C/M/2074. Examination of the factors involved when marketing a service
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper focuses on marketing and answers five questions. The first question discusses the influence of economic factors on marketing activities. The second question focuses on the factors that are considered for marketing mix’s and the third discusses the factors considered for marketing a service. The fourth question examines the role that marketing plays in a business organisation, and the final question discusses segmentation. This paper does not contain a reference list.
KEYWORDS: Marketing, economic factors, marketing activities, marketing mix, segmentation,
C/M/1805. During recession we must spend money on marketing: case of Volkswagen
- WORDS:
- 540
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines marketing techniques used during recession highlighting the emphasis on value that is placed to encourage consumers’ purchasing behaviour, and making references to the marketing strategies of Volkswagen.
KEYWORDS: Marketing in recession, Volkswagen, value,
C/M/1783. Features of modern marketing
- WORDS:
- 4050
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the features of modern marketing identifying the key elements of marketing, i.e. segmentation, targeting, differentiation and positioning, explaining the 4P marketing mix model, discussing the use of online advertising and the role of social media as a marketing channel, evaluating the impact of the Internet on traditional marketing practices, describing the techniques of micro-marketing, addressing the ethical and environmental issues of marketing, and emphasising the importance of marketing research and the use of new technology.
KEYWORDS: modern marketing, 4P marketing mix, online advertising, social media, micro-marketing,
S/M/572. Marketing and customer relationship management: case study of Tesco
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the role of marketing in creating and delivering value for customers explaining the concept of total quality management (TQM), customer value, customer centricity, etc. The strategies of customer relationship management (CRM) are considered using the case study of Tesco. Recommendations are suggested about the use of co-creation, customer segmentation and quality in marketing practices.
KEYWORDS: total quality management, TQM!, customer value, customer centricity, marketing, Tesco,
C/M/1549. Importance of information in marketing: case study of Sony Ericsson
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the role of information in the development of marketing strategies by Sony Ericsson discussing the use of the marketing information system (MIS) for demand forecasting, their marketing environment, consumer behaviour towards their products, etc. The relationship between marketing strategies and organisational strategies is explained, marketing strategies of the company’s global operations are discussed including e-marketing practices.
KEYWORDS: information in marketing, Sony Ericsson, e-marketing,
C/M/1421. Key topics in marketing theory
- WORDS:
- 2150
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks into the theory of marketing explaining the relevance of strong brands, discussing consumer buying behaviour, evaluating the marketing tools of advertising, sales promotion, public relation, direct marketing and personal selling, exploring theoretical underpinnings of forming attitudes towards products, and outlining the methods of data collection for marketing research.
KEYWORDS: marketing theory, strong brand, consumer buying behaviour, marketing tools, marketing research,
C/B/2203. Strategies of product growth as opportunities for market development
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the importance of product growth strategies in market development reviewing related theory and describing the analytical models of Ansoff Intensive Growth strategy, PESTEL and Porter’s Five Forces. Examples of product growth strategies in different companies are discussed including RyanAir, Nokia, Toyota, etc.
KEYWORDS: product growth, market opportunities, Ansoff Intensive Growth, PESTEL, Porter’s five forces, RyanAir, Nokia, Toyota,
S/B/543. Marketing concept interpretation: effects of environment and stakeholders on marketing decisions
- WORDS:
- 1050
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the nature of the marketing concept explaining that marketing decisions must match customer needs and achieve customer satisfaction. The importance of environmental SWOT analysis for marketers is highlighted examining the effects of the environment, employment issues, stakeholders, suppliers, etc. on marketing decisions. The marketing concept of NHS is discussed.
KEYWORDS: marketing concept, marketing decisions, environmental analysis, SWOT, NHS,
C/M/1315. Theory of marketing: answers to exam questions
- WORDS:
- 4850
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper provides answers to the examination questions on the theory of marketing discussing the factors that influence the pricing of product, the basis for market segmentation, the difference between services marketing and goods marketing, the stages of consumer’s buying decision process, the nature of brand equity, etc.
KEYWORDS: Marketing basics, pricing, market segmentation, services marketing, goods marketing, buying decision process, brand equity,
C/M/1286. Definitions of marketing concept and marketing process
- WORDS:
- 1600
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the concept and process of marketing reviewing definitions of marketing, discussing the importance of strategic planning and the development of a marketing orientated mission statement. The elements of the marketing concept are identified and described.
KEYWORDS: marketing concept, marketing process, strategic planning,
C/M/1241. Theoretical approaches to marketing in travel and tourism industry. Literature Review
- WORDS:
- 1100
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper reviews theoretical approaches to marketing including the principles of tourism marketing, the marketing mix model, the factors behind the success of marketing mix strategies in the travel and tourism industry, the Maslow hierarchy of needs, etc. The study is part of the dissertation aimed to investigate the impact of the economic crisis on the marketing management in UK hotels.
KEYWORDS: Hotel management, travel and tourism marketing, marketing mix, Maslow, literature review,
C/M/1130. Importance of Empirical Generalisations in Marketing
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at empirical generalisations in the context of marketing explaining their significance for marketing managers and highlighting the issues of particular importance for the development of marketing and customer loyalty strategies. Key elements of empirical generalisations are outlined and contrasted with the traditional rationalised view on consumer behaviour.
KEYWORDS: Marketing, consumer behaviour, empirical generalisations, customer loyalty, customer satisfaction,
C/B/1130. Entrepreneurship and Marketing
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the concepts of entrepreneurship and marketing analysing whether they are independent processes and examining their contribution to the success of organisations. Examples of real life companies are presented to illustrate how success was achieved through entrepreneurship and marketing.
KEYWORDS: Entrepreneurship, marketing, external environment,
C/M/900. Marketing Tasks
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper is a compilation of essays on three marketing tasks: product life cycle of the iPod, consumer buying behaviour and business buying behaviour for air conditioners, and product mix and product line for Tropicana.
KEYWORDS: Product life cycle, buying behaviour, product mix, Tropicana,
C/M/541. International product life cycle and its benefits in making marketing decisions
- WORDS:
- 500
- DATE:
- 2007
- PRICE:
- 9.99 GBP
This short essay briefly outlines the definition and characteristics of International Product Life Cycle (IPLC) and looks at how it can be used in order to benefit decision-making process in international marketing.
KEYWORDS: Product Life Cycle, PLC, IPLC, International, Marketing, Advertising, Product Life,
C/M/543. Parallel importation: what are appropriate pricing strategies?
- WORDS:
- 500
- DATE:
- 2007
- PRICE:
- 9.99 GBP
This short essay briefly defines parallel importation (also known as grey markets) and suggests various pricing strategies that can be employed in order to deal with its adverse effects.
KEYWORDS: Pricing, parallel imports, grey market, international marketing, market entry strategy,
C/M/568. Market Orientation of IKEA
- WORDS:
- 3500
- DATE:
- 2007
- PRICE:
- 39.99 GBP
This essay examines the concept of market orientation and the characteristics that shape a market oriented company. The constructs and variables that stem from a review of extant literature are then used to discuss the market orientation of IKEA - a leading furnishings company that has been around for about half a century. The essay closes by pondering over some issues in the examination of IKEA as a market oriented company, and reflecting on allied constructs that could further aid such examination.
KEYWORDS: Market orientation, business performance, customer, market intelligence, customer inte,
S/M/341. The principle and practice of marketing are founded on an organisation's ability to identify and fulfil customers' requirements. Customer analysis is therefore critical to the success of organisations in achieving through planning market offers t
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines the role of marketing in Fast foods industry focusing on McDonalds'. An overview of the company is given, the marketing basics are described including customer value, PEST factors, market segmentation, etc.
KEYWORDS: McDonalds, fast food, market segmentation, customer value,
C/M/327. Analyse the extent to which effective and efficient marketing can be of value to a particular organization
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper begins with a brief overview the marketing concept stressing on the importance of effectiveness and efficiency before diving into the new paradigm of value based marketing. The paper looks into the concept of shareholder value and the role of marketing in maximizing it. Finally, the role of marketing in non-profit organization has been overviewed prior to a fitting conclusion.
KEYWORDS: Marketing, value based marketing, shareholders and marketing,
P/M/674. Marketing strategy and research: theoretical overview
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the concept of marketing strategy providing its definition and reviewing academic opinions about its role in an organisation, the bases for identifying a target market, the marketing mix strategies, etc. The role of marketing research in designing products and services is highlighted.
KEYWORDS: Marketing mix, strategy, target, market research,
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