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Marketing basics
S/B/543. Marketing concept interpretation: effects of environment and stakeholders on marketing decisions
- WORDS:
- 1050
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the nature of the marketing concept explaining that marketing decisions must match customer needs and achieve customer satisfaction. The importance of environmental SWOT analysis for marketers is highlighted examining the effects of the environment, employment issues, stakeholders, suppliers, etc. on marketing decisions. The marketing concept of NHS is discussed.
KEYWORDS: marketing concept, marketing decisions, environmental analysis, SWOT, NHS,
Other Papers On: SWOT Analysis
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Other Papers On: National Health Service (NHS)
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