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Marketing basics

P/M/674. Marketing strategy and research: theoretical overview

WORDS:
3500
DATE:
2006
PRICE:
39.99 GBP

The paper examines the concept of marketing strategy providing its definition and reviewing academic opinions about its role in an organisation, the bases for identifying a target market, the marketing mix strategies, etc. The role of marketing research in designing products and services is highlighted.

 

KEYWORDS: Marketing mix, strategy, target, market research,

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The free essays that you put up for preview helped me achieve a high grade in strategic management. Thank you very much for that. Simon