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Marketing basics
P/M/674. Marketing strategy and research: theoretical overview
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the concept of marketing strategy providing its definition and reviewing academic opinions about its role in an organisation, the bases for identifying a target market, the marketing mix strategies, etc. The role of marketing research in designing products and services is highlighted.
KEYWORDS: Marketing mix, strategy, target, market research,
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