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Marketing basics
C/M/568. Market Orientation of IKEA
- WORDS:
- 3500
- DATE:
- 2007
- PRICE:
- 39.99 GBP
This essay examines the concept of market orientation and the characteristics that shape a market oriented company. The constructs and variables that stem from a review of extant literature are then used to discuss the market orientation of IKEA - a leading furnishings company that has been around for about half a century. The essay closes by pondering over some issues in the examination of IKEA as a market oriented company, and reflecting on allied constructs that could further aid such examination.
KEYWORDS: Market orientation, business performance, customer, market intelligence, customer inte,
Other Papers On: IKEA
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