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Marketing basics
C/M/543. Parallel importation: what are appropriate pricing strategies?
- WORDS:
- 500
- DATE:
- 2007
- PRICE:
- 9.99 GBP
This short essay briefly defines parallel importation (also known as grey markets) and suggests various pricing strategies that can be employed in order to deal with its adverse effects.
KEYWORDS: Pricing, parallel imports, grey market, international marketing, market entry strategy,
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