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Marketing basics

C/M/541. International product life cycle and its benefits in making marketing decisions

WORDS:
500
DATE:
2007
PRICE:
9.99 GBP

This short essay briefly outlines the definition and characteristics of International Product Life Cycle (IPLC) and looks at how it can be used in order to benefit decision-making process in international marketing.

 

KEYWORDS: Product Life Cycle, PLC, IPLC, International, Marketing, Advertising, Product Life,

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