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Marketing basics
C/M/541. International product life cycle and its benefits in making marketing decisions
- WORDS:
- 500
- DATE:
- 2007
- PRICE:
- 9.99 GBP
This short essay briefly outlines the definition and characteristics of International Product Life Cycle (IPLC) and looks at how it can be used in order to benefit decision-making process in international marketing.
KEYWORDS: Product Life Cycle, PLC, IPLC, International, Marketing, Advertising, Product Life,
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Other Papers On: International Marketing
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