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Marketing basics
C/M/2104. Marketing theory and practice: what influences consumer behaviour?
- WORDS:
- 2500
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper presents answers to six questions on marketing theory and practices including the influence of vicarious learning on consumer behaviour, application of the theory of reasoned action (TRA) also known as the Fishbein model in soft drinks marketing, cultural aspects of fast food marketing for international consumers, the influence of family references on consumers, the influence of age on consumer behaviour, and the effects of the store environment on consumer shopping.
KEYWORDS: Marketing theory, consumer behaviour, Fishbein model, fast food marketing,
Other Papers On: Consumer Behaviour
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