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Marketing basics
C/M/1805. During recession we must spend money on marketing: case of Volkswagen
- WORDS:
- 540
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines marketing techniques used during recession highlighting the emphasis on value that is placed to encourage consumers’ purchasing behaviour, and making references to the marketing strategies of Volkswagen.
KEYWORDS: Marketing in recession, Volkswagen, value,
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WHAT OTHERS HAVE SAID
Thank you very much! The paper is right to the point and it's going to be very helpful. Thanks again.Lilly
