Browse our collection of papers in
Marketing basics
C/M/1783. Features of modern marketing
- WORDS:
- 4050
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the features of modern marketing identifying the key elements of marketing, i.e. segmentation, targeting, differentiation and positioning, explaining the 4P marketing mix model, discussing the use of online advertising and the role of social media as a marketing channel, evaluating the impact of the Internet on traditional marketing practices, describing the techniques of micro-marketing, addressing the ethical and environmental issues of marketing, and emphasising the importance of marketing research and the use of new technology.
KEYWORDS: modern marketing, 4P marketing mix, online advertising, social media, micro-marketing,
Other Papers On: New media and online marketing
Other Papers On: Marketing basics
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
marketing theory market examination tourism study decisions theoretical relationship approaches customer product importance strategies process practice concept sony ericsson management modern features tesco key stakeholders view environment effects growth opportunities topics recession development information volkswagen advertising hr weak strong accounting believe appreciation designer engineer skill valuable evaluation processes factors interpretation possess money involved service doyle behaviour consumer influences spend review appropriate importation parallel benefits pricing orientation research strategy tasks ikea cycle life effective extent analyse entrepreneurship efficient value international organization particular overview principle generalisations empirical offers planning travel literature exam answers definitions c achieving organisations identify ability organisation founded fulfil customers success critical requirements questions
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
As a new customer I can now trust your services.Erin
