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Marketing basics
C/M/1549. Importance of information in marketing: case study of Sony Ericsson
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the role of information in the development of marketing strategies by Sony Ericsson discussing the use of the marketing information system (MIS) for demand forecasting, their marketing environment, consumer behaviour towards their products, etc. The relationship between marketing strategies and organisational strategies is explained, marketing strategies of the company’s global operations are discussed including e-marketing practices.
KEYWORDS: information in marketing, Sony Ericsson, e-marketing,
Other Papers On: Sony
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