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Marketing basics

C/M/1421. Key topics in marketing theory

WORDS:
2150
DATE:
2010
PRICE:
29.99 GBP

The paper looks into the theory of marketing explaining the relevance of strong brands, discussing consumer buying behaviour, evaluating the marketing tools of advertising, sales promotion, public relation, direct marketing and personal selling, exploring theoretical underpinnings of forming attitudes towards products, and outlining the methods of data collection for marketing research.

 

KEYWORDS: marketing theory, strong brand, consumer buying behaviour, marketing tools, marketing research,

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Thanks for the quick delivery, very good! Tania