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Marketing basics

C/M/1315. Theory of marketing: answers to exam questions

WORDS:
4850
DATE:
2010
PRICE:
49.99 GBP

The paper provides answers to the examination questions on the theory of marketing discussing the factors that influence the pricing of product, the basis for market segmentation, the difference between services marketing and goods marketing, the stages of consumer’s buying decision process, the nature of brand equity, etc.

 

KEYWORDS: Marketing basics, pricing, market segmentation, services marketing, goods marketing, buying decision process, brand equity,

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Paper received thanks. I was pleased with the speed of processing the order. James M