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Marketing basics

C/M/1286. Definitions of marketing concept and marketing process

WORDS:
1600
DATE:
2009
PRICE:
19.99 GBP

The paper looks at the concept and process of marketing reviewing definitions of marketing, discussing the importance of strategic planning and the development of a marketing orientated mission statement. The elements of the marketing concept are identified and described.

 

KEYWORDS: marketing concept, marketing process, strategic planning,

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