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Marketing basics
C/M/1286. Definitions of marketing concept and marketing process
- WORDS:
- 1600
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the concept and process of marketing reviewing definitions of marketing, discussing the importance of strategic planning and the development of a marketing orientated mission statement. The elements of the marketing concept are identified and described.
KEYWORDS: marketing concept, marketing process, strategic planning,
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