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Marketing basics
C/M/1241. Theoretical approaches to marketing in travel and tourism industry. Literature Review
- WORDS:
- 1100
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper reviews theoretical approaches to marketing including the principles of tourism marketing, the marketing mix model, the factors behind the success of marketing mix strategies in the travel and tourism industry, the Maslow hierarchy of needs, etc. The study is part of the dissertation aimed to investigate the impact of the economic crisis on the marketing management in UK hotels.
KEYWORDS: Hotel management, travel and tourism marketing, marketing mix, Maslow, literature review,
Other Papers On: Literature Reviews Dissertations
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Other Papers On: Travel & tourism marketing
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