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Marketing basics

C/HR/1170. Do you believe that an appreciation of the marketing process is a valuable skill for an engineer / designer to possess? Why/ why not?

WORDS:
800
DATE:
2011
PRICE:
9.99 GBP

The paper looks at the role of marketing studies in the career development of designers and engineers arguing that the knowledge of the marketing process can provide benefits in developing new products to fill customers’ demands. Researcher’s personal views on the importance of marketing studies are presented.

 

KEYWORDS: marketing knowledge, designers and engineers, career development,

 
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