Browse our collection of papers in
Marketing and Advertising Strategy
C/M/1557. Dissertation. Marketing practices of private colleges in Greece
- WORDS:
- 9950
- DATE:
- 2010
- PRICE:
- 99.99 GBP
The dissertation is a study of the marketing practices of private colleges in Greece. The research question posed was: “What elements of small business marketing are employed by private colleges in Greece and can and should these be improved?” An overview of the current situation for educational establishments in the country is given as well as an assessment of the marketing practices and approach of three private colleges. These marketing approaches are then evaluated and compared to those used by small businesses. The dissertation uses SWOT, PEST and Porter’s 5 forces analysis models to make the comparisons between the different organizations. The dissertation acknowledges the fact that within the Greek education system, many of the private colleges have a not-for-profit status, therefore although they do operate as a business, the bottom line sales/profit figures are paramount. However, this status does not preclude them from adopting marketing approaches and techniques to increase their overall success as an operation.
KEYWORDS: Dissertation, Private colleges, Greece, Greek, educational context, marketing practices and approaches, SWOT, TOWS, PEST, Porter’s 5 forces, five forces, small businesses, marketing strategy,
C/M/1549. Importance of information in marketing: case study of Sony Ericsson
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the role of information in the development of marketing strategies by Sony Ericsson discussing the use of the marketing information system (MIS) for demand forecasting, their marketing environment, consumer behaviour towards their products, etc. The relationship between marketing strategies and organisational strategies is explained, marketing strategies of the company’s global operations are discussed including e-marketing practices.
KEYWORDS: information in marketing, Sony Ericsson, e-marketing,
C/M/1526. Advertising in Shampoo Industry
- WORDS:
- 1350
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper addresses the promotion of shampoo brands conducting analysis of the shampoo market along the lines of the marketing mix (product, price and place). Adverts and advertising campaigns of popular shampoo brands are discussed.
KEYWORDS: Shampoo advertising, marketing mix,
C/M/1489. Marketing Strategies of Vodafone and T-Mobile
- WORDS:
- 880
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines the marketing strategies of Vodafone and T-Mobile presenting a brief overview of both companies and discussing their market segmentation, targeting and positioning
KEYWORDS: Vodafone, T-Mobile, market positioning, market segmentation, targeting,
C/M/1485. Evaluation of Starbucks Marketing Programme
- WORDS:
- 2150
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the marketing strategy of Starbucks Corporation describing their background and current marketing activities. Marketing initiatives used by the company to develop the Starbucks brand are analysed along the lines of relationship marketing, communication mix and market segmentation, recommendations are suggested about the future marketing strategies.
KEYWORDS: Starbucks, marketing activities, Starbucks brand development,
C/M/1410. Dissertation Outline. Marketing and Advertising Strategies Likely to Thrive in Present Economic Downturn: Case Study of Woolworths
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper is an outline of the dissertation: ‘Marketing and Advertising Strategies Likely to Thrive in Present Economic Downturn: Case Study of Woolworths’ indicating the questions and objectives of the research, the areas and sources of the literature review, research methodology and the approach to the case study.
KEYWORDS: Dissertation Outline, Marketing and Advertising Strategies, Woolworths,
C/M/1404. Marketing strategy for EMI Group
- WORDS:
- 1250
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the position of EMI Music Publishing within the record label business reviewing the dynamics on the company’s performance and considering options for their further development. A marketing strategy for EMI Group is recommended.
KEYWORDS: Marketing Strategy, EMI Group, Music Publishing industry,
C/M/1400. Marketing strategy of Tesco
- WORDS:
- 4050
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper examines the success factors of Tesco’s marketing strategy providing profiles of the company’s customers, investors and employees, examining the options for their market and product development in the changing marketing environment, and discussing the contribution of the human resource function, operations management and knowledge management to Tesco’s organisational development.
KEYWORDS: Marketing strategy, Tesco, marketing environment,
C/M/1378. American Apparel: Recommendation for Brand Extension into Deodorant, Fragrance and Cosmetics Market
- WORDS:
- 6000
- DATE:
- 2010
- PRICE:
- 69.99 GBP
The paper examines the possibility of the American Apparel’s (AA) expansion into the deodorant, fragrance and cosmetics market. The company’s background is described, their situation analysis is conducted identifying the strength and identity of their brand, target market and competitive advantage. The issues of brand development are addressed suggesting specific brand communications and values of AA that can be successfully transferred to their new fragrance and cosmetics products.
KEYWORDS: American apparel, brand extension, fragrance and cosmetics market,
C/M/1363. Swiss International Airline: current position and marketing strategies
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the position of Swiss International Airline (Swiss) with regard to the competition and recent events in the airline industry. The background and the current marketing strategies of the company are analyzed using the marketing mix (7Ps) model and comparing the position of Swiss to low-cost and traditional airlines.
KEYWORDS: Swiss International Airline, marketing mix, 7Ps, low-cost airlines, traditional airlines,
C/M/1352. Theoretical underpinnings of marketing strategy and case study of Gorvins Solicitors
- WORDS:
- 5800
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper looks at the concept of marketing strategy explaining the benefits of an efficient marketing strategy with regard to the market segmentation of B2B and B2C markets, and conducting a case study of Gorvins Solicitors’ segmentation, targeting and positioning strategy. Analysis of the company’s micro and macro environment is performed using the models of SWOT, PEST and Porter’s Five Forces. The role of market strategy in B2B organisations is examined highlighting the impact of the Internet on market development. A marketing mix (4P) plan for a digital strategy is suggested illustrasting how e-markeitng mix can be co-ordinated with traditional markeng mix. The issues of efficient product marketing are addressed suggesting frameworks for pricing policy.
KEYWORDS: Gorvins Solicitors, marketing strategy, SWOT, PEST, Porter’s Five Forces, marketing mix, e-marketing mix, product marketing, pricing policy,
C/M/1345. Presentation. LVMH Moet Hennessy Louis Vuitton
- WORDS:
- 5
- ADD-ONS:
- 5 slides
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This is a 5-slide presentation of the French holding company LVMH Moet Hennessy Louis Vuitton explaining their use of meaningful advertising, illustrating LVMH strategies of customer relationship management (CRM), describing the products and brands of LVMH, and their use of celebrity endorsement.
KEYWORDS: LVMH, Moet Hennessy Louis Vuitton, meaningful advertising, customer relationship management, CRM, celebrity endorsement,
C/M/1343. Approaches to marketing strategy development and case study of Boots
- WORDS:
- 2250
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the international marketing strategy of Boots discussing different approaches to the development of a marketing strategy and focusing on the prescriptive approach and emergent approach. The advantages and disadvantages of the emergent approach for international marketing are highlighted, its implication for Boots’ international expansion is analysed.
KEYWORDS: Boots, international marketing strategy,
S/M/536. Dell's marketing and market share performance analysis
- WORDS:
- 2550
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper reports on the marketing performance of Dell describing their background and market share over 2007-2008, comparing Dell's performance with that of their main competitor Hewlett-Packard (HP), assessing the key strengths and weaknesses of Dell's brand, and suggesting an increase in advertising Premier Dell program to outside businesses.
KEYWORDS: Dell, Hewlett-Packard, HP, marketing analysis,
S/M/527. Marketing and distribution of MINI by BMW
- WORDS:
- 3350
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the Mini brand (MINI) reviewing its history and its redesign by BMW to target at the younger generation. Market shares and sales for BMW and MINI over 2007-2008 are analysed, BMW's major competitors are outlined, SWOT analysis of the MINI is conducted, its main market segments are identified, MY MINI online interaction program is described, the current strategy of MINI distribution is characterised.
KEYWORDS: Mini brand, MINI, BMW, SWOT, MY MINI, SWOT,
C/B/2098. Role of Marketing in Marks & Spencer
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the changes in marketing strategies used by Marks & Spencer (M&S) to adapt to the changing economic environment. The background and business structure of M&S are described, strategic analysis of the company is conducted using the models of PESTEL, Porter’s Five Forces, and SWOT. Recommendations are suggested about the strategies of their market penetration, market development and product development.
KEYWORDS: Marks & Spencer, M&S, marketing strategy, PESTEL, SWOT, Porter’s Five Forces,
C/M/1303. Marketing Strategies of UK National Daily Newspaper ‘Financial Times'
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the importance of effective marketing strategies for contemporary organisations conducting a case study of the Financial Times (FT) newspaper. FT overview is provided, their marketing strategies are evaluated from the perspective of market penetration and positioning, decision-making about the target market, and marketing mix features.
KEYWORDS: Financial Times, FT, national daily newspaper, marketing strategy, marketing mix,
S/M/506. Marketing and promotional strategies of Tesco and Euro Food Mart
- WORDS:
- 10500
- DATE:
- 2009
- PRICE:
- 109.99 GBP
The paper looks at the marketing strategies of two UK supermarkets, Tesco and Euro food Mart, presenting the background of both companies, and comparing them along the lines of advertising and promotion. Promotional channels and techniques are described and evaluated, the target markets of Tesco and Euro food are compared, objectives are set for Euro food Mart using the SMART model, key components of their marketing mix are detailed.
KEYWORDS: Promotional strategy, marketing strategy, Tesco, SMART, Euro food Mart, marketing mix, advertising,
C/M/1245. Analysis of Case Study on Ritz-Carlton Hotel Chain
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The aim of this paper is to review a case study on the Ritz-Carlton hotel chain and in doing so, provide answers to three different questions highlighted in the case study. In the course of the paper, the hotel’s operations process, marketing process and strategies, and service quality issues are adequately analysed based mainly on information contained in the case study. The paper also contains a review of appropriate literature in the major sections in order to provide better understanding of the analytical issues in the paper. The following questions are being answered: Please identify the operations of the Ritz using a transformation process model, including inputs (transforming and transformed), outputs, transformation process, and communication between the Ritz and customers. Most people see a Ritz-Carlton hotel as a swanky building on a prime site, such as London’s Piccadilly, but is the structure the essence of the hotel chain’s success? What accounts for the Ritz-Carlton’s continued success? Use the marketing strategies to analyse, explain how the Ritz make market segmentation, differentiation and position itself in the market. What are the key determinants of the service quality perceived by the Ritz-Carlton’s customers?
KEYWORDS: Operations Management, Transformation Model, Ritz-Carlton, Hotel Chain, Service Quality, Market Segmentation, Differentiation, Strategy,
C/B/1992. Slanket: Responding to Snuggie's Market Entry. Harvard Business School Case study analysis
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper is analysing “Slanket: Responding to Snuggie's Market Entry” case study by Deighton and Kornfeld. This paper is a discussion of the case study of Slanket, the sleeved blanket. It describes the case, and the problem of a copycat product called Snuggie. It discusses how Slanket must use social media such as YouTube, blogs, Facebook, Twitter, online review sites and other online advertising strategies to capitalise the collapse of its main competitor. It also asks how a pioneer in a new product category manages the runaway success of a follower in light of Snuggie becoming a pop culture phenomenon and talked about on popular television programmes. Will the coming of Snuggie mean the end of Slanket?
KEYWORDS: Social media advertising, search engine, buzz, sleeved blanket, keyword advertising, Harvard Case study, Slanket, Snuggie,
C/M/1231. Design Strategy at Samsung Electronics: Becoming a Top-Tier Company. Harvard Business School Case study analysis
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper presents analysis of “Design Strategy at Samsung Electronics: Becoming a Top-Tier Company” case study by Freeze and Chung. This paper examines Samsung’s global brand identity, with regards to its aggressive global marketing strategy, taking into consideration local design preferences and cultural contexts. It then goes on to explore the mechanics behind how a company achieves iconic status in a product or in a brand, with reference to the design of Samsung products. The writer looks at how a large design organisation with branches around the world should manage relationships with other disciplines such as marketing, engineering and manufacturing. Finally, this paper addresses the cross-functional relationships of a large, global design organisation, again, with reference to Samsung’s strategy.
KEYWORDS: Samsung, Design Strategy, Harvard case study,
C/B/1729. Marketing Strategies of Chinese Restaurant in UK
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the performance of the Chinese restaurant Red & Hot in the UK analysing their strengths and weaknesses, suggesting a marketing strategy for the company and discussing the suitability, accessibility and feasibility of the proposed strategy. The models of Porter’s generic strategy, 7Ps and Ansoff matrix are used in the analysis, recommendations are suggested about building a stronger presence in the UK market.
KEYWORDS: Chinese restaurant, Red & Hot, Ansoff matrix, Porter’s generic strategy, 7Ps, Marketing Strategy,
C/M/1181. Marketing strategy for McDonald's new product
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a marketing strategy for a new product McBaked Fries launched by McDonald’s offering a brief market review of McDonald’s, identifying their marketing objectives and market segmentation, examining the target market for the new product, its positioning in the consumers’ minds, and marketing mix (4P) features. A brief costing structure of the marketing strategy of McBaked Fries is provided including the estimated returns on the investment.
KEYWORDS: McDonald’s, marketing strategy, new product, marketing mix,
C/B/1693. Marketing strategies of Adidas
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the marketing strategies of Adidas discussing the relationship between the marketing strategy and the organisational strategy, and demonstrating how Adidas have embraced e-business strategies in their marketing. Analysis of the company and their external environment is conducted using the models of SWOT, marketing mix, Porter’s five forces, and describing their e-business strategy.
KEYWORDS: Adidas, SWOT, marketing mix, Porter’s five forces, e-business strategy,
C/M/1173. Marketing Electronics in Business and Institutional Sectors
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the importance of branding in business and institutional sectors of the electronics industry discussing what steps should be taken by suppliers to effectively manage client relationships. Examples of recent marketing campaigns of electronics are presented.
KEYWORDS: Electronics, Business Institutions, marketing campaigns,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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