Browse our collection of papers in
Marketing and Advertising Strategy
C/M/2644. Integrated Marketing Communications in Lidl and Tesco
- WORDS:
- 3150
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper looks at the approaches to integrated marketing communications used in the UK supermarkets Tesco and Lidl. An overview is provided of the UK grocery market dynamics over 1999-2010, marketing strategies of Tesco and Lidl are examined and compared, a marketing communications strategy for Lidl is recommended to expand the company’s operations in the UK.
KEYWORDS: Integrated marketing communications, Lidl, Tesco,
C/M/2625. Proposal. Ethical consumerism: fair-trade and green fashion marketing in UK
- WORDS:
- 2050
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper proposes to address the phenomenon of ethical consumerism in the UK fashion industry to examine the concepts of fair-trade and green fashion and the strategies of their online marketing. The aims and objectives of the research are outlined, the design of the research is described.
KEYWORDS: Proposal, Ethical consumerism, fair-trade, green fashion,
C/M/2617. Advertising and marketing strategies of Marks and Spencer
- WORDS:
- 2200
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks at the current financial and marketing position of Marks & Spencer (M&S) considering the prospects for the company’s development and discussing marketing strategies that can be used in M&S food and clothing promotion.
KEYWORDS: Advertising, marketing strategies, Marks and Spencer, M&S,
C/M/2611. Social marketing approaches of Water Health International
- WORDS:
- 2750
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks at the Water Health International (WHI), an organization engaged in resolving the problem of water purity in India, Sri Lanka, Philippines and Ghanna. The goals and strategies of WHI are outlined, their approaches to socially responsible behavior are considered, the concept of social marketing is explained. Analysis is conducted of WHI market position along the lines of the marketing mix model.
KEYWORDS: Social marketing, Water Health International, WHI, marketing mix,
C/B/4489. Marketing report on Southwest airlines
- WORDS:
- 3550
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This paper presents a marketing report on southwest airlines. The paper uses the SWOT and PEST analysis tools to assess the organization, and also makes use of the balanced scorecard analysis. The paper then uses the 4M model for the airline, and follows with a consumer and market audit. Conclusions are made regarding recommendations.
KEYWORDS: Marketing report, southwest airlines, SWOT, PEST, 4M model, consumer audit, market audit,
C/M/2561. A review of Apple's iPad and iPad2 marketing campaign
- WORDS:
- 2100
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper presents a review of Apple’s iPad and iPad2 marketing campaign. A PEST analysis is carried out, and the paper then evaluates the Apple and iPad market. Customer targeting and segmentation is examined, along with the way in which messages can be communicated. The effectiveness of the campaign is discussed which is followed by the conclusions.
KEYWORDS: Apple, iPad, iPod, marketing campaign, PEST, Customer targeting, segmentation,
C/PS/246. Assessment of occupational psychology in marketing management
- WORDS:
- 3200
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This paper presents exam notes on occupational psychology in the marketing management context, and answers a range of questions. The questions are as follows: How can we measure and assess employee performance at work? What can we do in order to ensure that this process is carried out in a way that would be perceived as fair by the appraisers as well as appraises? Discuss the contribution of two chosen theories of motivation to contemporary management. Are great leaders born or made? Is leadership something that can be substituted? Discuss the ways in which managers could manage teams more effectively. Why do companies meet resistance to change? Each question is answered in detail, and provides examples to support the responses.
KEYWORDS: occupational psychology, marketing management, employee performance, contemporary management, leaders, leadership, resistance to change,
C/M/2484. An examination of Nokia's marketing tools
- WORDS:
- 1100
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This paper focuses on marketing and is split into four sections. The first section focuses on the process of segmentation, targeting and positioning and aims to describe the way in which Nokia segments their markets. The second section assesses if Nokia is a marketing orientated company, and details the characteristics of this type of company. The third section details the five stages of the buying decision making process when purchasing a mobile phone, whilst the final section identifies two different media tools that could be used to target the 16-24 year old sector.
KEYWORDS: Marketing, segmentation, targeting, positioning, Nokia, buying decision making process!,
C/M/2462. Marketing strategy of Dorset Cereals
- WORDS:
- 2800
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy of the UK food company Dorset Cereals (DC) conducting their SWOT analysis, identifying DC’s competitive advantage, and suggesting recommendations for the company’s future market strategy along the lines of its objectives, goals, segmentation, targeting, positioning, marketing mix, etc.
KEYWORDS: Marketing strategy, Dorset Cereals, SWOT, marketing mix, competitive advantage,
C/M/2452. Analysis of IKEA brand
- WORDS:
- 3550
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper examines the strengths of the IKEA brand using a “Suns and Satellite” model to analysed the company’s position and core values, reviewing the target customers and products of IKEA, evaluating the role of celebrity endorsement in the IKEA brand promotion, discussing IKEA brand logo, etc.
KEYWORDS: IKEA brand,
C/M/2423. Consumer behaviour towards GPS navigation system
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines consumer behaviour toward GPS navigation systems describing their everyday use, reviewing the theory of marketing and consumer behaviour, discussing the practical applications of the marketing theory, and suggesting recommendations about the marketing of GPS navigation systems.
KEYWORDS: Consumer behaviour, GPS navigation system, marketing,
C/M/2413. Jake Morley: self marketing through YouTube
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy used by Jake Morley, an acoustic guitar player and singer who launches his videos on YouTube. The fan profile of Jake Morley is presented, his self-promotion techniques are analyzed. Primary research is conducted using online questionnaires and interviews with the fans of Jake Morley. Recommendations are suggested about his marketing strategy and promotion media.
KEYWORDS: Jake Morley, marketing, YouTube, promotion, music,
C/M/2386. Advertising strategy of Apple's store in Cardiff UK: research methodology
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper offers a description of the methodology for the research into the advertising strategy of Apple’s Macintosh used by the Apple’s store in Cardiff, UK. The methods of ethnographic analysis and textual analysis are described focusing on their application to the studies of marketing and branding. The use of interviews as a data collection technique is detailed evaluating the reliability of interview-based findings.
KEYWORDS: Advertising strategy, Apple’s store, Cardiff UK, methodology,
C/M/2379. Dissertation. Comparison of Nokia's and Apple iPhone's Marketing Strategies
- WORDS:
- 11400
- DATE:
- 2011
- PRICE:
- 119.99 GBP
The dissertation presents a comparative analysis of the marketing strategies used by Nokia and Apple iPhone. The history and background of both companies is described, literature is reviewed on the theory of marketing touching on the marketing of high-technology products, strategic marketing activities and tactical marketing activities. The methodology of the research is based on the analysis of secondary sources and a case study of the recent marketing performance of Nokia and Apple in the smart phone arena. The two companies are compared along the lines of their marketing segmentation, targeting, positioning, marketing mix features, etc. Conclusions are made about the strengths and weaknesses of each company in the mobile/smart phone market.
KEYWORDS: Dissertation, Nokia and Apple, iPhone, smart phone, marketing strategies,
C/B/4177. Strategic analysis and advertising strategy of Zara in UK
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the advertising strategy of Zara used in their first offline advertising campaign in the UK. Situation analysis of the company is conducted using the models of PESTLE, competitor analysis and SWOT. Zara’s current marketing and advertising strategy is examined, an advertising plan is suggested.
KEYWORDS: Strategic analysis, advertising strategy, Zara UK, PESTLE, competitor analysis, SWOT,
C/M/2325. An examination of marketing management at Cathay Pacific
- WORDS:
- 3200
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper focuses on marketing management at Cathay Pacific, an airline company. The paper begins by providing background information on the airline industry and the company. The strategic importance of segmentation, target markets and market positioning are discussed in reference to Cathay Pacific. The paper also assesses customer value, satisfaction and loyalty as well as brand equity. The way in which they build upon their long term relationships with their partners is also examined before conclusions are made.
KEYWORDS: Marketing management, Cathay Pacific, airline industry, segmentation, targeting, positioning, customer value, customer satisfaction, customer loyalty, brand equity!,
C/M/2304. Marketing management at Nokia
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper looks at marketing management at Nokia, and aims to examine their market position from 1970 to the mid 2000s. The paper begins by providing background information on the company, and follows with a marketing mix. The paper examines the customer orientated business approach, as well as the market orientated business approach. Market segmentation is assessed in reference to Nokia before conclusions are made.
KEYWORDS: Marketing management, Nokia, market position, 1970, 2000, marketing mix, customer orientated business approach, market orientated business approach, Market segmentation,
C/M/2269. Dissertation. Relevance of sustainability for marketing policy of UK utility and energy companies
- WORDS:
- 15050
- DATE:
- 2011
- PRICE:
- 159.99 GBP
The dissertation investigates the role of sustainability in the marketing-mix of UK utility and energy companies. Literature is reviewed on the sustainability concept with regard to renewable energy sources, the UK regulation of Renewable Obligation Certificate (ROC), the relevance of sustainability in marketing, the influence of sustainability on consumer buying behaviour, etc. The model of Porter’s Generic Strategy is applied to analyse the position of an energy company within the industry. The methodology of the research is based on the analysis of secondary data and primary data obtained from interviews with consumers aimed to establish their awareness and perceptions of sustainability. Conclusions are made about the effectiveness of sustainability as a marketing tool.
KEYWORDS: Dissertation, sustainability, marketing, UK utility and energy companies, renewable energy,
C/M/2262. Marketing issues in Firestation culture centre
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at Firestation, a centre for arts and culture in Windsor, describing its background, target market, promotion strategies, funding, etc. The problem of attracting younger customers is considered offering its marketing solutions and suggesting recommendations about the use of buzz marketing.
KEYWORDS: Firestation, art and culture centre, younger customers, buzz marketing,
C/M/2217. Application of marketing concepts by Virgin Media
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the importance of customer focus (CF) in marketing using a case study of Virgin Media. The concept of CF is defined discussing its evolution and analysing CF application by Virgin Media along with the application of other marketing concepts, i.e. niche marketing, mass marketing, relationship marketing, services marketing, integrated marketing communications, etc.
KEYWORDS: marketing concepts, Virgin Media, customer focus, niche marketing, mass marketing, relationship marketing,
C/B/3959. Strategic analysis and marketing strategy for new soft drink by Dr Pepper-Snapple
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the marketing strategy for the launch of a new soft drink Aqua Salvea by Dr Pepper-Snapple Company presenting an overview of the UK soft drinks industry, conducting its PESTLE, SWOT and Porter’s Five Forces analysis, outlining corporate and marketing objectives and strategies of the new product and suggesting a marketing communications strategy and a marketing plan for Aqua Salvea.
KEYWORDS: Strategic analysis, marketing strategy, new soft drink, product launch, Aqua Salvea, Dr Pepper-Snapple, PESTLE, SWOT, Porter’s Five Forces,
C/M/2182. New Range of Jimmy Choo shoes
- WORDS:
- 750
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper examines a niche for a new style of Jimmy Choo shoes describing the current range of Jimmy Choo shoe products, and explaining the popularity of fetish-themed clothing associated with Dominatrix image and the lifestyle of power and dominance.
KEYWORDS: Jimmy Choo shoes, Dominatrix, fetish-themed clothing, fashion,
S/M/625. Marketing of new Dell laptops in China
- WORDS:
- 4300
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the brand management of new Dell laptops in China discussing the marketing and advertising strategies used in the Chinese market, conducting SWOT and Ansoff analysis, evaluating the company’s approaches to market research, and making conclusions about Dells’s options in China.
KEYWORDS: Marketing, Dell laptops, China, SWOT, Ansoff,
C/M/2140. Evaluation of marketing strategies at Hotel Chocolat
- WORDS:
- 2750
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines Hotel Chocolat in relation to the importance of marketing planning, and is split into three sections. The first section identifies how Hotel Chocolat achieves marketing objectives, as well as discussing marketing planning in the development of marketing strategies. The second section examines the marketing audit process at Hotel Chocolat through use of SWOT, Porters five forces, and PESTEL analyses. The potential difficulties that may arise when implementing the marketing plan are also assessed.
KEYWORDS: Hotel Chocolat, marketing planning, marketing objectives, SWOT, PESTEL, porters five forces!,
C/M/2126. Integrated Marketing Communication Campaign for Toblerone Negro
- WORDS:
- 10350
- DATE:
- 2011
- PRICE:
- 109.99 GBP
The paper offers an integrated marketing communication (IMC) plan for Toblerone Negro chocolate produced by Kraft Foods, explaining the role and the objectives of IMC in marketing management, presenting a timescale of IMC activities, and reporting on the market segmentation for the product, the attributes of the brand that may attract the targeted audience, etc. Strategies are suggested with regard to communications, advertising, sale promotion, public relations, etc. A monthly plan of IMC activities is detailed, the performance of IMC campaign is evaluated using BCG matrix.
KEYWORDS: Integrated Marketing Communication, IMC, Toblerone Negro, BCG matrix,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
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- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
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- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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