Browse our collection of papers in
Marketing and Advertising Strategy
C/PS/246. Assessment of occupational psychology in marketing management
- WORDS:
- 3200
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This paper presents exam notes on occupational psychology in the marketing management context, and answers a range of questions. The questions are as follows: How can we measure and assess employee performance at work? What can we do in order to ensure that this process is carried out in a way that would be perceived as fair by the appraisers as well as appraises? Discuss the contribution of two chosen theories of motivation to contemporary management. Are great leaders born or made? Is leadership something that can be substituted? Discuss the ways in which managers could manage teams more effectively. Why do companies meet resistance to change? Each question is answered in detail, and provides examples to support the responses.
KEYWORDS: occupational psychology, marketing management, employee performance, contemporary management, leaders, leadership, resistance to change,
C/M/2484. An examination of Nokia's marketing tools
- WORDS:
- 1100
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This paper focuses on marketing and is split into four sections. The first section focuses on the process of segmentation, targeting and positioning and aims to describe the way in which Nokia segments their markets. The second section assesses if Nokia is a marketing orientated company, and details the characteristics of this type of company. The third section details the five stages of the buying decision making process when purchasing a mobile phone, whilst the final section identifies two different media tools that could be used to target the 16-24 year old sector.
KEYWORDS: Marketing, segmentation, targeting, positioning, Nokia, buying decision making process!,
C/M/2462. Marketing strategy of Dorset Cereals
- WORDS:
- 2800
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy of the UK food company Dorset Cereals (DC) conducting their SWOT analysis, identifying DC’s competitive advantage, and suggesting recommendations for the company’s future market strategy along the lines of its objectives, goals, segmentation, targeting, positioning, marketing mix, etc.
KEYWORDS: Marketing strategy, Dorset Cereals, SWOT, marketing mix, competitive advantage,
C/M/2452. Analysis of IKEA brand
- WORDS:
- 3550
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper examines the strengths of the IKEA brand using a “Suns and Satellite” model to analysed the company’s position and core values, reviewing the target customers and products of IKEA, evaluating the role of celebrity endorsement in the IKEA brand promotion, discussing IKEA brand logo, etc.
KEYWORDS: IKEA brand,
C/M/2423. Consumer behaviour towards GPS navigation system
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines consumer behaviour toward GPS navigation systems describing their everyday use, reviewing the theory of marketing and consumer behaviour, discussing the practical applications of the marketing theory, and suggesting recommendations about the marketing of GPS navigation systems.
KEYWORDS: Consumer behaviour, GPS navigation system, marketing,
C/M/2413. Jake Morley: self marketing through YouTube
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy used by Jake Morley, an acoustic guitar player and singer who launches his videos on YouTube. The fan profile of Jake Morley is presented, his self-promotion techniques are analyzed. Primary research is conducted using online questionnaires and interviews with the fans of Jake Morley. Recommendations are suggested about his marketing strategy and promotion media.
KEYWORDS: Jake Morley, marketing, YouTube, promotion, music,
C/M/2386. Advertising strategy of Apple's store in Cardiff UK: research methodology
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper offers a description of the methodology for the research into the advertising strategy of Apple’s Macintosh used by the Apple’s store in Cardiff, UK. The methods of ethnographic analysis and textual analysis are described focusing on their application to the studies of marketing and branding. The use of interviews as a data collection technique is detailed evaluating the reliability of interview-based findings.
KEYWORDS: Advertising strategy, Apple’s store, Cardiff UK, methodology,
C/M/2379. Dissertation. Comparison of Nokia's and Apple iPhone's Marketing Strategies
- WORDS:
- 11400
- DATE:
- 2011
- PRICE:
- 119.99 GBP
The dissertation presents a comparative analysis of the marketing strategies used by Nokia and Apple iPhone. The history and background of both companies is described, literature is reviewed on the theory of marketing touching on the marketing of high-technology products, strategic marketing activities and tactical marketing activities. The methodology of the research is based on the analysis of secondary sources and a case study of the recent marketing performance of Nokia and Apple in the smart phone arena. The two companies are compared along the lines of their marketing segmentation, targeting, positioning, marketing mix features, etc. Conclusions are made about the strengths and weaknesses of each company in the mobile/smart phone market.
KEYWORDS: Dissertation, Nokia and Apple, iPhone, smart phone, marketing strategies,
C/B/4177. Strategic analysis and advertising strategy of Zara in UK
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the advertising strategy of Zara used in their first offline advertising campaign in the UK. Situation analysis of the company is conducted using the models of PESTLE, competitor analysis and SWOT. Zara’s current marketing and advertising strategy is examined, an advertising plan is suggested.
KEYWORDS: Strategic analysis, advertising strategy, Zara UK, PESTLE, competitor analysis, SWOT,
C/M/2325. An examination of marketing management at Cathay Pacific
- WORDS:
- 3200
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper focuses on marketing management at Cathay Pacific, an airline company. The paper begins by providing background information on the airline industry and the company. The strategic importance of segmentation, target markets and market positioning are discussed in reference to Cathay Pacific. The paper also assesses customer value, satisfaction and loyalty as well as brand equity. The way in which they build upon their long term relationships with their partners is also examined before conclusions are made.
KEYWORDS: Marketing management, Cathay Pacific, airline industry, segmentation, targeting, positioning, customer value, customer satisfaction, customer loyalty, brand equity!,
C/M/2304. Marketing management at Nokia
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper looks at marketing management at Nokia, and aims to examine their market position from 1970 to the mid 2000s. The paper begins by providing background information on the company, and follows with a marketing mix. The paper examines the customer orientated business approach, as well as the market orientated business approach. Market segmentation is assessed in reference to Nokia before conclusions are made.
KEYWORDS: Marketing management, Nokia, market position, 1970, 2000, marketing mix, customer orientated business approach, market orientated business approach, Market segmentation,
C/M/2269. Dissertation. Relevance of sustainability for marketing policy of UK utility and energy companies
- WORDS:
- 15050
- DATE:
- 2011
- PRICE:
- 159.99 GBP
The dissertation investigates the role of sustainability in the marketing-mix of UK utility and energy companies. Literature is reviewed on the sustainability concept with regard to renewable energy sources, the UK regulation of Renewable Obligation Certificate (ROC), the relevance of sustainability in marketing, the influence of sustainability on consumer buying behaviour, etc. The model of Porter’s Generic Strategy is applied to analyse the position of an energy company within the industry. The methodology of the research is based on the analysis of secondary data and primary data obtained from interviews with consumers aimed to establish their awareness and perceptions of sustainability. Conclusions are made about the effectiveness of sustainability as a marketing tool.
KEYWORDS: Dissertation, sustainability, marketing, UK utility and energy companies, renewable energy,
C/M/2262. Marketing issues in Firestation culture centre
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper looks at Firestation, a centre for arts and culture in Windsor, describing its background, target market, promotion strategies, funding, etc. The problem of attracting younger customers is considered offering its marketing solutions and suggesting recommendations about the use of buzz marketing.
KEYWORDS: Firestation, art and culture centre, younger customers, buzz marketing,
C/M/2217. Application of marketing concepts by Virgin Media
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the importance of customer focus (CF) in marketing using a case study of Virgin Media. The concept of CF is defined discussing its evolution and analysing CF application by Virgin Media along with the application of other marketing concepts, i.e. niche marketing, mass marketing, relationship marketing, services marketing, integrated marketing communications, etc.
KEYWORDS: marketing concepts, Virgin Media, customer focus, niche marketing, mass marketing, relationship marketing,
C/B/3959. Strategic analysis and marketing strategy for new soft drink by Dr Pepper-Snapple
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the marketing strategy for the launch of a new soft drink Aqua Salvea by Dr Pepper-Snapple Company presenting an overview of the UK soft drinks industry, conducting its PESTLE, SWOT and Porter’s Five Forces analysis, outlining corporate and marketing objectives and strategies of the new product and suggesting a marketing communications strategy and a marketing plan for Aqua Salvea.
KEYWORDS: Strategic analysis, marketing strategy, new soft drink, product launch, Aqua Salvea, Dr Pepper-Snapple, PESTLE, SWOT, Porter’s Five Forces,
C/M/2182. New Range of Jimmy Choo shoes
- WORDS:
- 750
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper examines a niche for a new style of Jimmy Choo shoes describing the current range of Jimmy Choo shoe products, and explaining the popularity of fetish-themed clothing associated with Dominatrix image and the lifestyle of power and dominance.
KEYWORDS: Jimmy Choo shoes, Dominatrix, fetish-themed clothing, fashion,
S/M/625. Marketing of new Dell laptops in China
- WORDS:
- 4300
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the brand management of new Dell laptops in China discussing the marketing and advertising strategies used in the Chinese market, conducting SWOT and Ansoff analysis, evaluating the company’s approaches to market research, and making conclusions about Dells’s options in China.
KEYWORDS: Marketing, Dell laptops, China, SWOT, Ansoff,
C/M/2140. Evaluation of marketing strategies at Hotel Chocolat
- WORDS:
- 2750
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines Hotel Chocolat in relation to the importance of marketing planning, and is split into three sections. The first section identifies how Hotel Chocolat achieves marketing objectives, as well as discussing marketing planning in the development of marketing strategies. The second section examines the marketing audit process at Hotel Chocolat through use of SWOT, Porters five forces, and PESTEL analyses. The potential difficulties that may arise when implementing the marketing plan are also assessed.
KEYWORDS: Hotel Chocolat, marketing planning, marketing objectives, SWOT, PESTEL, porters five forces!,
C/M/2126. Integrated Marketing Communication Campaign for Toblerone Negro
- WORDS:
- 10350
- DATE:
- 2011
- PRICE:
- 109.99 GBP
The paper offers an integrated marketing communication (IMC) plan for Toblerone Negro chocolate produced by Kraft Foods, explaining the role and the objectives of IMC in marketing management, presenting a timescale of IMC activities, and reporting on the market segmentation for the product, the attributes of the brand that may attract the targeted audience, etc. Strategies are suggested with regard to communications, advertising, sale promotion, public relations, etc. A monthly plan of IMC activities is detailed, the performance of IMC campaign is evaluated using BCG matrix.
KEYWORDS: Integrated Marketing Communication, IMC, Toblerone Negro, BCG matrix,
C/M/2116. How to improve brand image of TRAID
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the marketing strategies of the charity recycling fashion brand TRAID discussing the recent changes in the charity retail environment and suggesting recommendations about the ways to increase the company’s brand identity and market penetration by improving their window displays, clothes presentation, advertising, etc.
KEYWORDS: TRAID, marketing strategy, brand identity, charity shop,
C/M/2097. Dissertation. Response of British Retailers to Global Financial Crisis: Marketing Strategies of UK Supermarkets
- WORDS:
- 14950
- DATE:
- 2011
- PRICE:
- 149.99 GBP
The dissertation examines the impacts of the global financial crisis on the UK supermarket sector. Literature is reviewed on the causes of the financial crisis, the stages of the crisis, its effects on consumer spending, marketing strategies during economic recession, the natures of marketing mix (4P) in crisis conditions, etc. Primary research is conducted using a questionnaire distributed via Facebook to examine responses of managers and consumers to the crisis. Secondary research includes analysis of related theory and case studies of Tesco, Asda and Sainsbury’s supermarkets. Conclusions are made about the effectiveness of the strategies used by Tesco, Asda and Sainsbury’s in attracting consumers.
KEYWORDS: Dissertation, Response of British Retailers, Financial Crisis, Marketing Strategies of UK Supermarkets, Tesco, Asda, Sainsbury’s,
C/M/2085. Evaluation of Apple Inc's marketing communications strategy
- WORDS:
- 2600
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper evaluates Apple Inc’s marketing communications strategy and approach using elements from the ROBOSTIC model. The paper performs an organisational, competitor, consumer, market, products, and service analysis. The key communication issues are examined, and the paper looks at the organisations marketing objectives, strategies and tactics. The paper then assesses PR, Advertising, sales promotion, corporate branding, and direct marketing in reference to Apple Inc.
KEYWORDS: Apple Inc, marketing communications strategy, ROBOSTIC model, organisational analysis, competitor analysis, market analysis, product analysis, service analysis, PR, marketing objectives, marketing strategies, marketing tactics, sales,
C/B/3717. Marketing, Advertising & Communication Campaign of Nike
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on the marketing, advertising and communication campaign for Nike. The paper begins by performing a company audit, which looks at the market size and share, along with the brand value and competitors. This is followed by a PESTEL and SWOT analysis. The SMART objectives are identified, and the paper concludes with recommendations based on the Ansoff Matrix.
KEYWORDS: Nike, marketing, advertising, communication, company audit, market size, market share, brand value, competitors, PESTEL, SWOT SMART, Ansoff Matrix,
C/M/2068. Examination of Audi's marketing concepts
- WORDS:
- 1500
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper focuses on the car manufacturer Audi, and pays specific attention to the Audi A8 model. The paper begins by outlining the use of environmental analysis, and this is followed by an analysis of the marketing concept used by Audi. Their target market is examined, and the paper concludes by recommending ways in which Audi can better address their target market based on their current marketing concepts.
KEYWORDS: Audi, A8, Car manufacturer, environmental analysis, marketing concept, target market,
C/M/2037. Marketing Strategies for the Watford Palace Theatre's Winter Programme
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines the Watford Palace Theatre’s Winter Programme 2010, and specifically focuses on the marketing of the event. The paper begins by providing the background to the Watford Palace theatre. The following sections discuss the role of the marketing manager, the target market and targeting strategies. The paper discusses a range of concepts, some of which include behavioural targeting, contextual marketing, and offline targeting strategies.
KEYWORDS: Watford Palace Theatre, winter programme, marketing, marketing manager, target market, targeting strategies, behavioural targeting, contextual marketing, offline targeting strategies.,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Yes I have received both papers. I am pleased with the quality and efficiency of your service. Thanks ever so muchAlex
