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Marketing and Advertising Strategy
S/M/481. Creative management
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the approaches to creative management discussing the use of metaphors in order to stimulate Visio-cognitive images of a company or a product. The powers and dangers of using metaphors in business are considered.
KEYWORDS: Creative management, metaphors, company image, product image,
Other Papers On: Other Management
Other Papers On: Marketing and Advertising Strategy
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