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Marketing and Advertising Strategy

C/M/933. Marketing Strategy for Restaurants & Takeaways

WORDS:
1600
DATE:
2008
PRICE:
19.99 GBP

The paper examines and develops marketing strategies for restaurants and takeaways (R&T) in the UK using the analytical models of Porter's five forces and Porter's generic strategies to understanding the environment of the market where R&T operate.

 

KEYWORDS: Porters five forces, Porters generic strategies, marketing, restaurant, takeaway,

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I've got the paper. It's really good andproven to be very helpful. Thanks. Mike