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Marketing and Advertising Strategy
C/M/921. Features and benefits of CoolAutoCare products: competitive positioning profile
- WORDS:
- 2400
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper describes the products of CoolAutoCare.com, a new online business in car washing and polishing industry, examining their unique selling proposition from the perspective of consumers' environmental concerns. Analysis includes the company's target market, marketing objectives, launching strategies (Marketing mix), supply chain management, ownership structure, etc. This paper comes without references.
KEYWORDS: CoolAutoCare, car wash, environmental concerns, target market, marketing mix,
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