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Marketing and Advertising Strategy

C/M/38. Marketing strategy and implementation

WORDS:
800
DATE:
2003
PRICE:
9.99 GBP

Summary: Definition of marketing strategy and marketing objectives. Analysis of different strategies used for the development of marketing strategy: Porter's generic strategies, BCG (Boston) Matrix, Gap analysis, Ansoff matrix. How to select optimal strategy: competitive strategy (market leader, challenger, follower of nicher), Marketing Mix, 4Cs.

 

KEYWORDS: marketing, strategy, implementation,

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I got the paper thanks it will come in very handy for my course thank you. Nicholas