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Marketing and Advertising Strategy

C/M/2269. Dissertation. Relevance of sustainability for marketing policy of UK utility and energy companies

WORDS:
15050
DATE:
2011
PRICE:
159.99 GBP

The dissertation investigates the role of sustainability in the marketing-mix of UK utility and energy companies. Literature is reviewed on the sustainability concept with regard to renewable energy sources, the UK regulation of Renewable Obligation Certificate (ROC), the relevance of sustainability in marketing, the influence of sustainability on consumer buying behaviour, etc. The model of Porter’s Generic Strategy is applied to analyse the position of an energy company within the industry. The methodology of the research is based on the analysis of secondary data and primary data obtained from interviews with consumers aimed to establish their awareness and perceptions of sustainability. Conclusions are made about the effectiveness of sustainability as a marketing tool.

 

KEYWORDS: Dissertation, sustainability, marketing, UK utility and energy companies, renewable energy,

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Thank you I have received my assignment. Superb speed and efficiency, just a shame I didn't email you early enough to tailor one to my specific needs. Richard