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Marketing and Advertising Strategy

C/M/2262. Marketing issues in Firestation culture centre

WORDS:
3050
DATE:
2011
PRICE:
39.99 GBP

The paper looks at Firestation, a centre for arts and culture in Windsor, describing its background, target market, promotion strategies, funding, etc. The problem of attracting younger customers is considered offering its marketing solutions and suggesting recommendations about the use of buzz marketing.

 

KEYWORDS: Firestation, art and culture centre, younger customers, buzz marketing,

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