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Marketing and Advertising Strategy

C/M/2217. Application of marketing concepts by Virgin Media

WORDS:
3050
DATE:
2011
PRICE:
39.99 GBP

The paper examines the importance of customer focus (CF) in marketing using a case study of Virgin Media. The concept of CF is defined discussing its evolution and analysing CF application by Virgin Media along with the application of other marketing concepts, i.e. niche marketing, mass marketing, relationship marketing, services marketing, integrated marketing communications, etc.

 

KEYWORDS: marketing concepts, Virgin Media, customer focus, niche marketing, mass marketing, relationship marketing,

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