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C/M/2097. Dissertation. Response of British Retailers to Global Financial Crisis: Marketing Strategies of UK Supermarkets

WORDS:: 14950
DATE:: 2011
PRICE:: 149.99 GBP

The dissertation examines the impacts of the global financial crisis on the UK supermarket sector. Literature is reviewed on the causes of the financial crisis, the stages of the crisis, its effects on consumer spending, marketing strategies during economic recession, the natures of marketing mix (4P) in crisis conditions, etc. Primary research is conducted using a questionnaire distributed via Facebook to examine responses of managers and consumers to the crisis. Secondary research includes analysis of related theory and case studies of Tesco, Asda and Sainsbury’s supermarkets. Conclusions are made about the effectiveness of the strategies used by Tesco, Asda and Sainsbury’s in attracting consumers.

KEYWORDS: Dissertation, Response of British Retailers, Financial Crisis, Marketing Strategies of UK Supermarkets, Tesco, Asda, Sainsbury’s,

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