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Marketing and Advertising Strategy
C/M/2037. Marketing Strategies for the Watford Palace Theatre's Winter Programme
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines the Watford Palace Theatre’s Winter Programme 2010, and specifically focuses on the marketing of the event. The paper begins by providing the background to the Watford Palace theatre. The following sections discuss the role of the marketing manager, the target market and targeting strategies. The paper discusses a range of concepts, some of which include behavioural targeting, contextual marketing, and offline targeting strategies.
KEYWORDS: Watford Palace Theatre, winter programme, marketing, marketing manager, target market, targeting strategies, behavioural targeting, contextual marketing, offline targeting strategies.,
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