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Marketing and Advertising Strategy

C/M/1404. Marketing strategy for EMI Group

WORDS:
1250
DATE:
2010
PRICE:
19.99 GBP

The paper examines the position of EMI Music Publishing within the record label business reviewing the dynamics on the company’s performance and considering options for their further development. A marketing strategy for EMI Group is recommended.

 

KEYWORDS: Marketing Strategy, EMI Group, Music Publishing industry,

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