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Marketing and Advertising Strategy
C/M/1378. American Apparel: Recommendation for Brand Extension into Deodorant, Fragrance and Cosmetics Market
- WORDS:
- 6000
- DATE:
- 2010
- PRICE:
- 69.99 GBP
The paper examines the possibility of the American Apparel’s (AA) expansion into the deodorant, fragrance and cosmetics market. The company’s background is described, their situation analysis is conducted identifying the strength and identity of their brand, target market and competitive advantage. The issues of brand development are addressed suggesting specific brand communications and values of AA that can be successfully transferred to their new fragrance and cosmetics products.
KEYWORDS: American apparel, brand extension, fragrance and cosmetics market,
Other Papers On: Marketing and Advertising Strategy
Other Papers On: American Apparel
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Paper received thanks. I was pleased with the speed of processing the order.James M
