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C/M/1231. Design Strategy at Samsung Electronics: Becoming a Top-Tier Company. Harvard Business School Case study analysis

WORDS:
2500
DATE:
2009
PRICE:
29.99 GBP

This paper presents analysis of “Design Strategy at Samsung Electronics: Becoming a Top-Tier Company” case study by Freeze and Chung. This paper examines Samsung’s global brand identity, with regards to its aggressive global marketing strategy, taking into consideration local design preferences and cultural contexts. It then goes on to explore the mechanics behind how a company achieves iconic status in a product or in a brand, with reference to the design of Samsung products. The writer looks at how a large design organisation with branches around the world should manage relationships with other disciplines such as marketing, engineering and manufacturing. Finally, this paper addresses the cross-functional relationships of a large, global design organisation, again, with reference to Samsung’s strategy.

 

KEYWORDS: Samsung, Design Strategy, Harvard case study,

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