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Marketing and Advertising Strategy
C/M/110. Marketing strategy of M&S
- WORDS:
- 4500
- DATE:
- 2004
- PRICE:
- 49.99 GBP
The paper analyses the current fit of M&S marketing strategy. The analysis applies such widespread analytical tools as PEST analysis and SWOT analysis. These tools help to define the current scale of competitive rivalry in clothing retailing and identify the capabilities of the company against coming market threats and opportunities. On the basis of the findings the paper proposes various amendments of M&S marketing strategic approach. The suggestion deals with the formulation of new marketing mix strategy (4Ps), the importance of market assessment during various phases of strategic process. Finally, the paper undertakes FSA (feasibility, sustainability and accessibility) analysis to define the strategic fit of recommended initiatives.
KEYWORDS: marketing, strategy,
Other Papers On: Marks and Spencer
Other Papers On: Marketing and Advertising Strategy
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