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Marketing and Advertising Strategy

C/M/1019. Marketing Evaluation for London Zoo

WORDS:
3100
DATE:
2009
PRICE:
39.99 GBP

The paper examines the current marketing strategy used by London Zoo making suggestions about strategic improvements, particularly in view of the economic downturn when one of their key target customer groups, i.e. families, will find it difficult to afford recreational activities.

 

KEYWORDS: London Zoo, marketing strategy,

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