Browse our collection of papers in
Market Research
C/M/1416. Market research is the enemy of creative advertising. Discuss
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the importance of market research and marketing research explaining the difference between the two concepts, and arguing that market research alone cannot efficiently contribute to marketing and advertising campaigns aimed to produce an emotional effect on the target market. An example of an anti-smoking advert is analyzed discussing the role of creativity in the marketing communication message.
KEYWORDS: Market research, creativity, advertising, marketing communication,
C/M/1347. Analysis of Greek market for Nestlé's Aero chocolate bar
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the intention of Nestlé to introduce their Aero milk chocolate bar in Greece describing the background of the company and their product, conducting PEST analysis of Greece, analysing the Greek confectionery market with its competitors and buyers, and making recommendations about the market entry strategy for Aero.
KEYWORDS: Aero chocolate, Greek confectionary market, market entry, Nestlé, PEST, competitor analysis,
C/M/1256. Customer markets for Garden City Marquees, Letchworth
- WORDS:
- 6000
- DATE:
- 2009
- PRICE:
- 69.99 GBP
The paper examines the markets in which Garden City Marquees (GCM) operates describing the company’s background, the features of their services, and marketing mix details. Profiles of the UK wedding industry, corporate hospitality industry and event industry are presented focusing on the recent trends ensued by the credit crunch and suggesting market solutions for GCM.
KEYWORDS: Garden City Marquees, Marquee Hire, Wedding Industry, Corporate Hospitality, Events Industry,
C/M/1194. Perceptual Map of Reiss
- WORDS:
- 700
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper presents an in-depth perceptual mapping for the Reiss brand examining the company’s strategy in bridging the gap between the international fashion designers and mass market clothing retailers. A graphic perceptual map for Reiss menswear and womenswear is provided.
KEYWORDS: Perceptual map, Reiss, Designer Wear, Fashion, Marketing, Branding,
C/T/96. A comprehensive knowledge of the research process is fundamental to the study of tourism policy and strategy. Discuss
- WORDS:
- 1700
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the role of market research in developing tourism strategies. Research approaches to the development of effective tourism policies are reviewed describing various methods and techniques.
KEYWORDS: Tourism, research methods, market research,
C/M/1131. Marketing of banking services in Nigeria: experience of United Bank for Africa
- WORDS:
- 6500
- DATE:
- 2009
- PRICE:
- 69.99 GBP
The paper looks at the influence of marketing on banking conducting a case study of the marketing impact on the United Bank of Africa (UBA). The history of banking in Nigeria is reviewed, the present situation in the Nigerian banking sector is analyzed using the models of PESTEL and Porter’s Five Forces. The marketing strategies of UBA are examined, primary research is conducted using a demographic survey and a questionnaire to determine the areas of concern and suggest recommendations to UBA management.
KEYWORDS: Banking, Nigeria, United Bank for Africa, UBA, marketing, PESTEL, Porter’s Five Forces,
C/M/1008. Feasibility Study for a Music Web Channel
- WORDS:
- 1700
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper is a feasibility study for a business proposal on launching a commercial web channel to bring alternative music direct from the musicians to a niche market. The study presents screenshots of a mock channel and considers how market research can be conducted using a questionnaire.
KEYWORDS: Interactive marketing, music, web channel, market research, feasibility study,
C/M/1010. Natura Cosmetics: entry strategy to Russian market
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the strategy of the Brazilian manufacturer Natura Cosmetics that plans to expand to Russia conducting macro-environmental analysis of the Russian market (PEST), identifying the key challenges and opportunities associated with the market, discussing appropriate entry modes and suggesting recommendations about the entry strategy along the lines of the marketing mix.
KEYWORDS: Natura Cosmetics, Russian market, PEST, market entry,
C/M/991. Analysis of mobile phone market in Australia
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the Australian telecommunication market presenting its environmental analysis, and identifying market challenges and opportunities for Australian companies, the threats that are likely to be faced by telecommunication providers, market segments, etc. Buying behaviour characteristics that affect purchasing patterns are outlined, suggestions for market research are provided.
KEYWORDS: mobile, phone, market, australia,
C/B/1268. Choosing Liverpool over Birmingham: overview of business opportunities
- WORDS:
- 600
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper examines the advantages of Liverpool over Birmingham as a place to promote bidets. Business opportunities for bidets sales in both cities are considered looking at the tourist and football tradition, going green theme, population numbers, etc.
KEYWORDS: Liverpool, Birmingham, business opportunities, bidet,
C/F/412. Analysis of market factors affecting price fluctuations of corn
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the market features that affect the rates of demand and supply of corn. A brief description of the commodity is presented including its sellers and buyers, factors affecting the demand and supply of corn are identified, trends in corn prices over the last three years are considered, assumptions are made about the possible price levels of corn in the next year.
KEYWORDS: Commodity trade, corn, demand and supply, price fluctuation,
C/M/884. Core Marketing Activity in Travel and Tourism: Case Study of Lasminute.com
- WORDS:
- 1100
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper investigates the importance of market research as a core marketing activity in travel and tourism business. A case study of the online travel agent Lasminite.com is conducted showing how the use of market research has helped the company to develop effective business plan on the basis of the market segmentation study.
KEYWORDS: Marketing, market research, Lastminute.com, travel, tourism,
S/M/377. Is there any demand for a crazy golf course in the Canterbury area?
- WORDS:
- 4500
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines the possibilities for investing into the construction of a crazy golf course in the Canterbury area discussing the popularity of crazy (mini) golf in England, the features of the Canterbury location, its demographics and tourist attractions, the competition among mini golf courses, etc. Research methods are described including secondary and primary research (a questionnaire), the data obtained in the study are analysed suggesting recommendations to the Canterbury City council.
KEYWORDS: Canterbury, crazy golf, marketing research, project management,
S/M/383. International Marketing Strategy: Bottled water in India
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the demand for bottled water in India providing an overview of the Indian drinking water market and water supply sources, reviewing the situation in the UK bottled water market during 2000-2004 and discussing the ways to enter the Indian market for British bottled water companies.
KEYWORDS: Bottled water, India, market entry, joint venture,
C/M/447. A comparative analysis of the online portals of leading supermarket chains based on an average shopping expenditure pattern.
- WORDS:
- 1400
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The writer attempts to provide a comparative investigation of the online channels of the leading supermarket chains. Four superstores were identified, namely: Tesco, Asda, Sainsbury's and Waitrose. The researcher undertook the comparisons based on a 'shopping basket' resulting from purchases made during a given week. The writer, then, indulges in a process of assimilating the implications of this exercise.
KEYWORDS: Tesco, Asda, Sainsburys, Waitrose, Comparison, Price, Basket,
C/M/525. Carry out a market research survey using a questionnaire technique to find out people's attitudes and opinions towards fast food operators
- WORDS:
- 1300
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This discussion is based on market analysis of McDonald's food products and services. McDonald's is considered as a global fast food operator with a strong brand presence and most customers are positive about their responses on McDonald's image, products and services. In this research a market survey is done among more than 100 customers and the results of the survey are provided graphically.
KEYWORDS: Market survey, McDonalds, fast food operator, Customer satisfaction, Research methods,
S/M/230. PROJECTIVE TECHNIQUES IN MARKET RESEARCH: VALUELESS SUBJECTIVITY OR INSIGHTFUL REALITY?
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper analyses qualitative and quantitative techniques used in marketing research focusing on projective techniques (PT). Types of PT are identified, the issues of PT reliability, usefulness and validity are discussed.
KEYWORDS: Marketing research, projective techniques,
P/M/675. Theoretical and practical aspects of market research
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the role of market research (MR) reviewing academic opinions on the reasons why companies conduct it and discussing the frameworks, benefits and problems of MR. Examples of MR strategies in various companies are offered.
KEYWORDS: theoretical, practical, aspects, market, research,
P/M/757. Role of market research in innovation process
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the importance of market research in the innovation process arguing whether the public know what they want or just consume what they are offered. An overview of historical approaches to innovation is presented, strategic changes in gaining competitive advantage are discussed, conclusions are made about the factors behind innovation success.
KEYWORDS: Market research, innovation,
P/M/807. Reducing errors in market research
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the methods of reducing errors that occur in the process of market research (MR) providing definitions of MR and describing the process of research design, the types of survey techniques, the types of error associated with survey techniques, the process of a questionnaire design, etc.
KEYWORDS: Error, market research,
P/M/402. Market research methods: qualitative and quantitative techniques
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper compares the benefits of qualitative and quantitative techniques used in market research. Both techniques are defined and classified into types, each type is illustrated using examples from the practices of various companies. Conclusions are made about the combination of both research methods.
KEYWORDS: market, research, methods, qualitative, quantitative, techniques,
P/M/598. Designing market research for Lucozade and Energy Sweets
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on a research design in a study of consumer opinions towards Energy Chews and Lucozade Tablets. The quantitative results of the questionnaire are analysed on the basis of the secondary research findings. Recommendations about the product design and targeting are suggested.
KEYWORDS: Market research, Energy Chews, Lucozade,
P/M/388. Launching a new product in the shampoo market: market research
- WORDS:
- 2000
- DATE:
- 2004
- PRICE:
- 29.99 GBP
The paper examines the opportunities for launching a new brand of shampoo in the UK market. The target buyers of the new product and the major competitors in the market are identified. The methods of collecting data for the marketing research are described.
KEYWORDS: launching, product, shampoo, market, market, research,
P/M/408. Cadburys chocolate confectionery: market research
- WORDS:
- 5000
- DATE:
- 2004
- PRICE:
- 59.99 GBP
The paper presents a comprehensive assessment of Cadburys chocolate confectionery market seeking to account for the decline in the chocolate confectionary industry and identify the reasons behind consumers attitudes to buying chocolate. An overview of qualitative and quantitative research methods used in the study is given. The analysis is based on the observation conducted in several outlets selling Cadburys chocolate confectionary in London focusing on Cadburys performance in each of these outlets. Current trends in the UK chocolate confectionary market are outlined highlighting new demands that consumers place upon the chocolate confectionery industry. Recommendations are offered about marketing strategies in selling chocolate.
KEYWORDS: cadburys, chocolate, confectionery, market, research,
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- Operations Management
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WHAT OTHERS HAVE SAID
I got the paper thanks it will come in very handy for my course thank you.Nicholas
