Browse our collection of papers in
Market Research
C/M/2194. Aldi's Promotional Strategy in Edinburgh
- WORDS:
- 3900
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the promotional strategy used by the Germany-based supermarket Aldi in Edinburgh. The history and background of the company are reviewed, their SWOT, PESTLE and Ansoff analysis is conducted, primary research is performed using questionnaires and interviews with the store employees and customers. Recommendations are suggested about specific features of marketing and target customers in Edinburgh.
KEYWORDS: Aldi, Promotional Strategy, Edinburgh, SWOT, PESTLE, Ansoff,
C/M/2160. Critical analysis of Hatfield Market Research Consultants UK research report for Playful Time Toys
- WORDS:
- 2300
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines a research report by Hatfield Market Research Consultants UK to Playful Time Toys. The paper begins by defining the market that Playful Time Toys exists, and follows with an examination of the data collection methods. The sample size and methods used to collect the primary data is assessed, and the paper then discusses data analysis of the secondary data. The ethical issues are evaluated, and the paper then provides recommendations for the company.
KEYWORDS: Research report, Hatfield Market Research Consultants UK, Playful Time Toys!,
C/E/731. Air Transport Forecasting and Market Research via Questionnaire
- WORDS:
- 2800
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper reports on primary research conducted via a questionnaire distributed among air travellers to improve business class services of airlines. A sample questionnaire is presented, the rationale behind the choice of questions and the principles of the questionnaire distribution are explained, the areas tested by the questions are defined, the ‘halo effect’ in trait ratings is explained.
KEYWORDS: Air transport forecasting, market research, questionnaire, halo effect,
C/M/2118. Consumer tastes with regard to ethnical food: Cairngorm's perspective
- WORDS:
- 2600
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the factors that influence consumers’ choice of ready meals conducting a study of consumers’ preferences with regard to taste of ethnical foods and the popularity of Indian, Chinese, Swedish and other foods. Social, environmental and health impacts of ready meals are considered suggesting recommendations to Cairngorm food manufacturer about the ways to enhance their brand.
KEYWORDS: Cairngorm Foods,
C/M/2076. The value of market research and celebrity brand involvement
- WORDS:
- 1800
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper answers five questions regarding aspects of marketing. The first question aims to examine why market research is an essential for marketing managers. The second question outlines the different stages involved when developing an advertising campaign. The following question focuses solely on celebrity brand involvement. This section discusses aspects including celebrities as presenters, celebrities as an acting part, and celebrities as role models. The fourth question defines environmental scanning, and the last question evaluates the concept of marketing orientated companies. This paper does not contain a reference list.
KEYWORDS: Marketing, market research, marketing managers, advertising campaign, celebrity brand involvement, environmental scanning, marketing orientated companies.,
C/B/3644. Entry of Wal-Mart to Russian market
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the possibility for Wal-Mart to enter the Russian market providing a situational analysis of the company and their international business along the lines of the SWOT model. Porter’s five forces analysis is conducted of the food and non food retail sector, PESTEL analysis of the Russian market is performed. Theory of internalisation is reviewed discussing frameworks used to assess the readiness of the company to internationalise their business. Conclusions are made about the interest towards Wal-Mart in Russia. Recommendations to Wal-Mart management are suggested along the lines of the marketing mix model.
KEYWORDS: Wal-Mart, Russian market entry, SWOT, Porter’s five forces, PESTLE, marketing mix,
C/EC/230. Investigating causes of decline in FGCC membership: suggestions about primary research methodology
- WORDS:
- 3100
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper investigates the causes of decline in membership at the Fairway Green Country Club (FGCC) golf club describing the company’s background and identifying the best methods of primary research that can be conducted to asses the market poison of the golf club, define problem areas and improve FGCC membership.
KEYWORDS: FGCC, Fairway Green Country Club, decline in membership, primary research methods,
C/B/3609. Date fruit from Saudi Arabia in UK: business project
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper reports on the project of Magic Dates Fruit business proposed by a group of people from Saudi Arabia with the aim to encourage consumption of dates in the UK. The background and rationale of the project are described, a start-up date fruit business is analysed along the lines of the SWOT model, marketing mix (4P) analysis of the UK market is conducted, the breakdown structure of the project, its financial plan and risk assessment are presented.
KEYWORDS: Date fruit, Saudi Arabia, UK market, business project, SWOT, marketing mix, Magic Dates Fruit,
S/B/614. Market position of B&Q and IKEA: SWOT analysis
- WORDS:
- 1400
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper reports on the position of home improvement stores B&Q and IKEA conducting their SWOT (TOWS) analysis, providing a market overview of their products with the focus on the furniture market and floorcovering market. Conclusions are made about the market position of both companies suggesting recommendations about the areas of possible improvement.
KEYWORDS: Market position, B&Q, IKEA, SWOT,
S/B/605. Market research and strategic analysis of Production Service Network
- WORDS:
- 6250
- DATE:
- 2011
- PRICE:
- 69.99 GBP
The paper reports on the market research for Production Service Network (PSN) within the oil and gas sector reviewing the background of the company, performing their analysis along the lines of PESTE, Porter’s five forces and SWOT models, and conducting competitor analysis of PSN in the environment of the UK, Asia and Africa. Recommendations are suggested about the innovation strategy of PSN.
KEYWORDS: Production Service Network, PSN, market research, strategic analysis, PEST, SWOT, Porter’s five forces, competitor analysis,
C/M/1788. Marketing approaches of Keeping Fit
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the key areas of marketing relevant for Keeping Fit, a proposed fitness club in South East London. Theories of buying behavior and purchase decision making are reviewed, the issues of health clubs’ promotion in the UK are addressed, the channels of promotion are identified, the role of customer service is emphasized, pricing strategies are developed.
KEYWORDS: Marketing approaches, Keeping Fit, fitness club, health club, promotion,
C/FC/236. Examination of fast fashion and marketing
- WORDS:
- 1400
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper examines fast fashion in relation to marketing, presenting research in to the fashion market. The paper begins by describing the origin of fast fashion, followed by an evaluation of fast fashion philosophy. The paper examines the market focusing on issues like the competitors in the market, like zara and H&M. The paper examines past data on the market and presents the findings from a survey completed by 30 participants, both of these areas form the data collection methods. The paper concludes by discussing the possible death of the fast fashion industry.
KEYWORDS: Fast fashion, marketing, competitors, Zara, H&M,
C/M/1674. Market research and analysis of the electric car market: case study of Axiom-Mega
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper presents the market research for the electric car market, and aims to present a marketing plan to achieve further penetration, using Axiom-Mega A.KA the nice car company as case study. The paper presents the opportunities and challenges that face the market, as well as consumer buying behaviour. SWOT, PESTLE, and Porter’s Five Forces analyses are used to evaluate the environment. The paper uses the results from the analyses to present marketing plan recommendations, and the paper concludes with a summary of the topics discussed.
KEYWORDS: Market research, electric car market, marketing plan, nice car company, Axiom-Mega, consumer buyer behaviour, SWOT, PESTLE, Porter’s five forces!,
C/M/1666. Marketing Research for Gorvins Solicitors
- WORDS:
- 5300
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper looks at the market research planning, development and implementation by Gorvins Solicitors describing their organizational background, the objectives and methods of the marketing research, and the design of a questionnaire aimed to ascertain the level of customer services offered by Gorvins Solicitors and their consumer perception.
KEYWORDS: Marketing Research, Gorvins Solicitors,
C/B/2946. Proposal. Role of business plans and market research in organisational success
- WORDS:
- 4700
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper proposes a study of the role of business plans and market research in the successful development of the organisation, stating the objectives of the study, reviewing literature on the theory of business management, describing the methodology of the proposed research, discussing its expected results, and presenting a break down structure of the work (GANNT plan).
KEYWORDS: Proposal, business plans, market research, organisational success,
C/M/1465. Marketing research for Apple's iPod touch
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper reports on the marketing research for the new product ‘iPod touch’ manufactured by Apple Computer Inc. Corporate objectives of Apple are outlined, their market overview is presented, marketing audit is conducted using the models of SWOT, PEST and Porter’s Five Forces, marketing objectives and strategies are identified using the marketing mix (4P) model, a promotional programme for the new product is developed.
KEYWORDS: Apple Computers, iPod touch, SWOT, PEST, Porter’s Five Forces, marketing audit, marketing mix, promotional plan,
C/M/1448. Factors Affecting Marketing of Houses and House Prices
- WORDS:
- 680
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper reports on the results of the statistical analysis of the factors affecting the mean selling price of houses in the UK focusing on the variables of an attached conservatory and a city area whether the house is located. Statistical analysis is presented in the Appendix.
KEYWORDS: House Prices, statistical analysis,
C/M/1434. Second Chance Holidays' Project: Methods of Market Research
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper reports on the methods of the market research into the luxury cruise project of the company Second Chance Holidays. The choice of the research paradigm is explained, the relevance of the focus group study is indicated highlighting the role and skills of the moderator and identifying the advantages of the focus group approach. The use of the cognitive model of qualitative market research is justified describing the phases of the research.
KEYWORDS: Second Chance Holidays, Market Research methods, luxury cruise, focus group study,
C/M/1416. Market research is the enemy of creative advertising. Discuss
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the importance of market research and marketing research explaining the difference between the two concepts, and arguing that market research alone cannot efficiently contribute to marketing and advertising campaigns aimed to produce an emotional effect on the target market. An example of an anti-smoking advert is analyzed discussing the role of creativity in the marketing communication message.
KEYWORDS: Market research, creativity, advertising, marketing communication,
C/M/1347. Analysis of Greek market for Nestlé's Aero chocolate bar
- WORDS:
- 2900
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the intention of Nestlé to introduce their Aero milk chocolate bar in Greece describing the background of the company and their product, conducting PEST analysis of Greece, analysing the Greek confectionery market with its competitors and buyers, and making recommendations about the market entry strategy for Aero.
KEYWORDS: Aero chocolate, Greek confectionary market, market entry, Nestlé, PEST, competitor analysis,
C/M/1256. Customer markets for Garden City Marquees, Letchworth
- WORDS:
- 6000
- DATE:
- 2009
- PRICE:
- 69.99 GBP
The paper examines the markets in which Garden City Marquees (GCM) operates describing the company’s background, the features of their services, and marketing mix details. Profiles of the UK wedding industry, corporate hospitality industry and event industry are presented focusing on the recent trends ensued by the credit crunch and suggesting market solutions for GCM.
KEYWORDS: Garden City Marquees, Marquee Hire, Wedding Industry, Corporate Hospitality, Events Industry,
C/M/1194. Perceptual Map of Reiss
- WORDS:
- 700
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper presents an in-depth perceptual mapping for the Reiss brand examining the company’s strategy in bridging the gap between the international fashion designers and mass market clothing retailers. A graphic perceptual map for Reiss menswear and womenswear is provided.
KEYWORDS: Perceptual map, Reiss, Designer Wear, Fashion, Marketing, Branding,
C/T/96. A comprehensive knowledge of the research process is fundamental to the study of tourism policy and strategy. Discuss
- WORDS:
- 1700
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the role of market research in developing tourism strategies. Research approaches to the development of effective tourism policies are reviewed describing various methods and techniques.
KEYWORDS: Tourism, research methods, market research,
C/M/1131. Marketing of banking services in Nigeria: experience of United Bank for Africa
- WORDS:
- 6500
- DATE:
- 2009
- PRICE:
- 69.99 GBP
The paper looks at the influence of marketing on banking conducting a case study of the marketing impact on the United Bank of Africa (UBA). The history of banking in Nigeria is reviewed, the present situation in the Nigerian banking sector is analyzed using the models of PESTEL and Porter’s Five Forces. The marketing strategies of UBA are examined, primary research is conducted using a demographic survey and a questionnaire to determine the areas of concern and suggest recommendations to UBA management.
KEYWORDS: Banking, Nigeria, United Bank for Africa, UBA, marketing, PESTEL, Porter’s Five Forces,
C/M/1008. Feasibility Study for a Music Web Channel
- WORDS:
- 1700
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper is a feasibility study for a business proposal on launching a commercial web channel to bring alternative music direct from the musicians to a niche market. The study presents screenshots of a mock channel and considers how market research can be conducted using a questionnaire.
KEYWORDS: Interactive marketing, music, web channel, market research, feasibility study,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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