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P/M/757. Role of market research in innovation process

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the importance of market research in the innovation process arguing whether the public know what they want or just consume what they are offered. An overview of historical approaches to innovation is presented, strategic changes in gaining competitive advantage are discussed, conclusions are made about the factors behind innovation success.

 

KEYWORDS: Market research, innovation,

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