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C/M/2194. Aldi's Promotional Strategy in Edinburgh

WORDS:
3900
DATE:
2011
PRICE:
39.99 GBP

The paper examines the promotional strategy used by the Germany-based supermarket Aldi in Edinburgh. The history and background of the company are reviewed, their SWOT, PESTLE and Ansoff analysis is conducted, primary research is performed using questionnaires and interviews with the store employees and customers. Recommendations are suggested about specific features of marketing and target customers in Edinburgh.

 

KEYWORDS: Aldi, Promotional Strategy, Edinburgh, SWOT, PESTLE, Ansoff,

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Thank you. I received the paper. Just want to say the paper is written well. You guys have included all that information i need to do the paper by myself. Thanks! I may order the SWOT analysis later. Nigel