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C/M/1788. Marketing approaches of Keeping Fit
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the key areas of marketing relevant for Keeping Fit, a proposed fitness club in South East London. Theories of buying behavior and purchase decision making are reviewed, the issues of health clubs’ promotion in the UK are addressed, the channels of promotion are identified, the role of customer service is emphasized, pricing strategies are developed.
KEYWORDS: Marketing approaches, Keeping Fit, fitness club, health club, promotion,
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