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C/M/1434. Second Chance Holidays' Project: Methods of Market Research
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper reports on the methods of the market research into the luxury cruise project of the company Second Chance Holidays. The choice of the research paradigm is explained, the relevance of the focus group study is indicated highlighting the role and skills of the moderator and identifying the advantages of the focus group approach. The use of the cognitive model of qualitative market research is justified describing the phases of the research.
KEYWORDS: Second Chance Holidays, Market Research methods, luxury cruise, focus group study,
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