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C/M/1416. Market research is the enemy of creative advertising. Discuss
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the importance of market research and marketing research explaining the difference between the two concepts, and arguing that market research alone cannot efficiently contribute to marketing and advertising campaigns aimed to produce an emotional effect on the target market. An example of an anti-smoking advert is analyzed discussing the role of creativity in the marketing communication message.
KEYWORDS: Market research, creativity, advertising, marketing communication,
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I received the paper very fast and it helped me quite a lot. ThanksPatel
