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C/M/1194. Perceptual Map of Reiss
- WORDS:
- 700
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper presents an in-depth perceptual mapping for the Reiss brand examining the company’s strategy in bridging the gap between the international fashion designers and mass market clothing retailers. A graphic perceptual map for Reiss menswear and womenswear is provided.
KEYWORDS: Perceptual map, Reiss, Designer Wear, Fashion, Marketing, Branding,
Other Papers On: Market Research
Other Papers On: Reiss
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Thanx for the paper. I got it and would like to have few more in the future.G.Patel
