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C/EC/230. Investigating causes of decline in FGCC membership: suggestions about primary research methodology

WORDS:
3100
DATE:
2011
PRICE:
39.99 GBP

The paper investigates the causes of decline in membership at the Fairway Green Country Club (FGCC) golf club describing the company’s background and identifying the best methods of primary research that can be conducted to asses the market poison of the golf club, define problem areas and improve FGCC membership.

 

KEYWORDS: FGCC, Fairway Green Country Club, decline in membership, primary research methods,

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