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C/B/3609. Date fruit from Saudi Arabia in UK: business project

WORDS:
2550
DATE:
2011
PRICE:
29.99 GBP

The paper reports on the project of Magic Dates Fruit business proposed by a group of people from Saudi Arabia with the aim to encourage consumption of dates in the UK. The background and rationale of the project are described, a start-up date fruit business is analysed along the lines of the SWOT model, marketing mix (4P) analysis of the UK market is conducted, the breakdown structure of the project, its financial plan and risk assessment are presented.

 

KEYWORDS: Date fruit, Saudi Arabia, UK market, business project, SWOT, marketing mix, Magic Dates Fruit,

 
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