Browse our collection of papers in
International Product Launch
C/E/440. Evaluation of USA and China as targets for FDI and new product launches
- WORDS:
- 630
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper looks at the American and Chinese economies as target markets for launching new products and foreign direct investment. The leading FDI sectors are identified highlighting their strengths and weaknesses.
KEYWORDS: Foreign direct investment, FDI, China, USA,
C/M/1311. Clairsonic product launch in Australia
- WORDS:
- 1400
- ADD-ONS:
- 14 slides
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the options for the launch of Body Shop’s Clairsonic skin cleanser in the Australian market. Economic and geopolitical background of Australia is described, its organisational culture is characterised, recommendations for Clairsonic are suggested with regard to HRM policies. A 14 slide presentation of the paper is provided in a separate file. Presentation notes containing slide descriptions are included in the Appendix.
KEYWORDS: Australia, economic indicators, organisational culture, new product launch, Clairsonic, Body Shop,
C/M/1197. Absolut's new product launch: situational analysis and marketing perspective
- WORDS:
- 4000
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper offers situation analysis for the launch of Pernod Ricard Group’s brand Absolut ice cream and sorbet. Company history and financial information is reviewed, SWOT and PESTEL analysis of the environment for the new product is conducted, the country environment is analysed using the Hofstede matrix, marketing mix features and communication tools for the communication campaign are outlined.
KEYWORDS: Marketing Communications, Absolut, new product launch, Brand Aura, Marketing Mix, SWOT, PESTEL, Hofstede,
C/B/1666. New product development by Body Shop
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the new product Clairsonic to be launched in Singapore by the Body Shop conducting analysis of new market within the frameworks of PEST, SWOT and Porter’s Five Forces models. Factors associated with the Singapore market are discussed, the segmentation of potential customer groups is considered suggesting branding and marketing mix strategies for the company.
KEYWORDS: Body Shop, new product launch, Singapore, PEST, SWOT, Porter’s Five Forces,
C/B/1087. Case Study of Smart Car
- WORDS:
- 1000
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper presents a case study of Smart car manufactured by MCC, a subsidiary of Daimler-Benz. Analysis of value, image, process and implementation (VIPI) is conducted, a launching strategy for the Smart Car in the USA is advised, suggestions are made about the target customer base for the USA automotive market.
KEYWORDS: Smart Car, VIPI analysis, product innovation, launching strategy, USA automotive mark,
C/M/877. Marketing Information Analysis: Introducing Japanese Male Hair Care UNO in UK
- WORDS:
- 3500
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The offers an overview of marketing research techniques used to obtain important data before launching new products to the market. A case study is conducted of a leading Japanese hair care brand of UNO expanding to the UK. The tactics of the product launch are examined along the lines of the marketing mix 4P model (product, price, place and promotion). Recommendations to the Japanese marketers are provided.
KEYWORDS: Market research, marketing mix, consumer behaviour, Male Hair Care, Japanese, UNO,
C/M/899. Virgin's launch of branded Cola
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the introduction by the Virgin Group of their Virgin branded Cola, after they had identified a gap in the market. The launching strategy is described using the marketing mix model, suggesting improvements to its implementation, and reviewing the reaction of the competitors to the launch.
KEYWORDS: Virgin Group, Cola, Marketing mix, new product launch,
S/M/439. PowerPep: market analysis and marketing strategy
- WORDS:
- 2400
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the opportunities for PowerPep soft drinks to penetrate into Karachi, Lahore and Islamabad markets. Analysis of the company's market situation is conducted including analysis of their market segmentation, needs, trends, SWOT, competition, keys to success, etc. PowerPep's marketing strategy is outlined including their marketing and financial objectives, marketing mix features, distribution channels, financial plans, sales forecasting, etc.
KEYWORDS: PowerPep, Karachi, soft drinks, SWOT, marketing mix, marketing strategy, financial pla,
C/M/405. Role of Culture in Product Launch
- WORDS:
- 2800
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The essay has been aimed at identifying the cultural impact on launching new products into the market. In order to achieve this objective the research has been carried out in two culturally different geographical regions i.e. China and the UK. The product that has been used for the purpose of this analysis is a new MP3 player, which has similar product attributes for both the countries. The essay has also focused its discussion on the issues faced during distribution of products in these areas.
KEYWORDS: Marketing, China, UK, MP3 Players, Culture, International Marketing Management,
C/M/406. Role of Culture in Launching Contraceptives
- WORDS:
- 3200
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The aim of this report is to analyze the effect of culture on the operations of launching a product in two culturally different geographical areas. In order to achieve this aim, the researcher has used Diane-35 a new contraceptive as the product that needs to be launched in two culturally different markets of India and the UK.
KEYWORDS: Marketing, Marketing Mix, Culture, India, UK, Pharmaceutical Industry, Product Launch,
C/M/615. Re-launching Stella Artois in Singapore
- WORDS:
- 4000
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper proposes a marketing plan to re-launch Stella Artois, a Belgian beer brand, in Singapore. Information on creating brand image and re-launching/re-vitalising brands is provided focusing on the Stella Artois case and analysing their macro and micro environmental factors using the models of PEST, SWOT and Porter's Five Forces. The current positioning of the company, its target audience and the marketing objectives are defined. An Integrated Marketing Campaign (IMC) is proposed including an innovative five step model to re-launch the brand and the media channels used in its marketing
KEYWORDS: Stella Artois, beer, Singapore, PEST, SWOT, Porters Five Forces, Integrated Marketing,
C/M/626. Re-launching Stella Artois in Singapore
- WORDS:
- 5800
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper proposes a marketing plan to re-launch Stella Artois, a Belgian beer brand, in Singapore. Literature is reviewed on the theory of creating brand image and re-launching/re-vitalising brands. Analysis of Stella Artois is conducted using the PEST, SWOT and Porter's Five Forces models. The current positioning of the company, its target audience and the marketing objectives are defined. An Integrated Marketing Campaign (IMC) is proposed to achieve the company's objectives including an innovative five step model to re-launch the brand and the media mix to execute the proposals
KEYWORDS: Stella Artois, Singapore, PEST, SWOT, Porters Five Forces, Integrated Marketing Campa,
E/M/108. Black Sheep Brewery report
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on the Black Sheep Brewery (BSB) reviewing their history and background and conducting SLEPT analysis of BSB in New Zealand. An overview of the New Zealand alcohol market is given highlighting its attractions and describing BSB objectives, market entry strategies, marketing strategies, etc.
KEYWORDS: Black Sheep Brewery, New Zealand, SLEPT,
E/M/92. Launching new Storck candy in UK: marketing research
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on the Storck?s nimm2 launch in the UK market describing the background of Storck, a German sugar confectionery factory, and conducting a study of British customers? attitudes towards Storck?s new launch. Research methods include primary data collection and analysis (using questionnaires, interviews and a focus group study) and secondary research. Recommendations are made to support the launch of Storck?s new product.
KEYWORDS: Storck, candy, confectionary, marketing research,
P/M/714. Launching Red Bull in Lithuania
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on the launch of the Red Bull drink in Lithuania aiming to identify the products target market and outline Red Bulls marketing mix strategies. Internal and external analysis of Red Bull is conducted using PEST model and recommending marketing, communications and pricing strategies.
KEYWORDS: Red Bull, Lithuania, PEST, marketing mix,
C/B/224. KIA Motors: Proposal on Possible Entry of the UK Automotive Market
- WORDS:
- 1700
- DATE:
- 2005
- PRICE:
- 19.99 GBP
The proposal is suggesting a possible entry of the UK automotive market by KIA with its luxury 4x4 vehicles called Sorento. For these purposes, the researcher undertakes a brief study of the UK automotive market, highlighting the current and future situation, listing the competitors, prices, market trends and needs and any particular important changes taking place in terms of legislation or other, for instance changes in Motor Vehicle Block Exemption Regulation (MVBER). The researcher also identifies the scope for the future comprehensive research and suggesting the methods, which can be used, reflecting researcher's limitations in time and resources.
KEYWORDS: kia, motors, proposal, entry, uk, automotive, market,
C/B/251. Starbucks' Expansion into Indian Market
- WORDS:
- 5000
- DATE:
- 2005
- PRICE:
- 59.99 GBP
This report presents a proposal for Starbucks Corporation to enter into India by penetrating its market with its product and services. Various frameworks, including SWOT analysis, PEST analysis and Hofstede cultural analysis are given to show a more comprehensive evaluation of the company's strategic expansion, Indian market and its potential. Gives financial analysis of India and its main advantages for investment. Strategic recommendations for the future course of action is provided in order to achieve market competitive advantage, considering marketing mix, strategic alliances and generic strategies.
KEYWORDS: starbucks, expansion, indian, market,
C/M/243. AM beverage Ltd., new drink product launch in the UK market
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This paper analyses the environmental factors affecting the UK Ready to drink sector of the alcohol industry and present arguments for or against the product launch by AM Beverages Ltd. With the application of PESTEL framework, the external environment factors were evaluated and conclusion made about the feasibility of the product launch in the UK. The second part of the paper performs design of marketing plan for the launch of the drink product. This plan includes marketing objective, segmentation, targeting and positioning and product, price, place and promotion (5Ps framework) analysis.
KEYWORDS: am, beverage, ltd, drink, product, launch, uk, market,
E/M/119. Absolut Vanilia vodka in UK market
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the UK white spirits market identifying the consumers for the Swedish Absolut Vanilia vodka. UK spirit industry is analysed using PEST, SWOT, key stakeholders and segmentation models. Analysis is performed of the new product development and launch.
KEYWORDS: Absolut Vanilia vodka, white spirits,
E/M/91. Gordon China toothbrushes: new strategy and product launch
- WORDS:
- 4500
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper examines strategic prospects for the Gordon toothbrush brand in China discussing possible benefits and risks of adopting a new ‹upgrading? strategy. An overview of the Chinese toothbrush market is presented, analysis of the company?s market position is conducted, the plan of the new product launch is discussed.
KEYWORDS: Gordon China, toothbrushes, new product launch,
P/B/850. Apple cell-phone launch proposal
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper proposes a launch of new PDA-cell phone by Apple Computer providing the company’s background, the overview of the global “smart phone’ market, the description of the product, its marketing-mix plan, financial analysis, etc.
KEYWORDS: apple, cell-phone, launch, proposal,
P/M/395. International Product Launch: ACME Cars to China
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper seeks to investigate the possibility of expanding the production of a UK car manufacturer into an Asian economy focusing on the performance of the ACME Cars company in China and India. Social, political, technological, environmental and cultural aspects of overseas investment and its impacts on both the country and the expanding company are discussed.
KEYWORDS: international, product, launch, acme, cars, china,
P/M/449. Entering Italian coffee market
- WORDS:
- 6000
- DATE:
- 2005
- PRICE:
- 69.99 GBP
The paper offers a plan of entering Italian coffee market for the Millstone Fair Trade Coffee Company. The market environment is analyzed reviewing Italian economy, culture, distribution system, market trends, consumer segmentation, competitive environment, etc. Internal and external market environment is analyzed within the frameworks of SWOT. A market entry strategy for Millstone is elaborated highlighting marketing objectives, action programs, controls and performance measures, etc.
KEYWORDS: entering, italian, coffee, market,
P/M/473. European firms in Chinese market: understanding business principles
- WORDS:
- 4500
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper examines the peculiarities of marketing goods and services in China for European firms providing a brief overview of the Chinese culture, philosophy and mentality and giving characteristics of Chinese consumer behaviour. Business relationships are described including Guanxi principle.
KEYWORDS: european, firms, chinese, market, understanding, business, principles,
P/M/481. Clair clothes: expanding business to China
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the plan of Clair, a US manufacturer and distributor of womens apparel, to expand their business to China describing the competitive situation in the Shanghai market, the products of Clair, their market environment, Chinese consumer behaviour, etc. SWOT analysis of the entry to China and an overview of the marketing strategies are offered using marketing mix.
KEYWORDS: clair, clothes, expanding, business, china,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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WHAT OTHERS HAVE SAID
Up to now I have bought 4 papers and all papers are excellent. Many thanks again for your fast and reliable service.Lee
