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International Product Launch
P/M/461. Jordans cereals: expanding overseas
- WORDS:
- 7500
- DATE:
- 2004
- PRICE:
- 79.99 GBP
The paper examines the options of overseas expanding for the UK based cereal company Jordans. The companys background is reviewed using the SWOT model, the UK cereal market is described and analysed from Jordans perspective. The analysis of ten European countries is performed to identify a target country for entry using SWOT and PEST matrices. Entry strategies and marketing mix communication plan for Jordans are suggested on the basis of the Czech Republic market analysis.
KEYWORDS: jordans, cereals, expanding, overseas,
Other Papers On: Jordans
Other Papers On: International Product Launch
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