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International Product Launch
P/M/355. International Market Entry: Burger King to Brazilian fast-food market
- WORDS:
- 2000
- DATE:
- 2004
- PRICE:
- 29.99 GBP
The report seeks to evaluate the opportunities of the Burger King in the Brazilian market. The company overview is presented, the analysis of the Brazilian fast-food industry is performed within the frameworks of PEST and SWOT. The competitors of Burger King in the market are described, the problems of the market entry are outlined and supplied with recommendations about the modes of entry.
KEYWORDS: international, market, entry, burger, king, brazilian, fast-food, market,
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