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International Product Launch

E/M/92. Launching new Storck candy in UK: marketing research

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper reports on the Storck?s nimm2 launch in the UK market describing the background of Storck, a German sugar confectionery factory, and conducting a study of British customers? attitudes towards Storck?s new launch. Research methods include primary data collection and analysis (using questionnaires, interviews and a focus group study) and secondary research. Recommendations are made to support the launch of Storck?s new product.

 

KEYWORDS: Storck, candy, confectionary, marketing research,

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