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International Product Launch
E/M/91. Gordon China toothbrushes: new strategy and product launch
- WORDS:
- 4500
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper examines strategic prospects for the Gordon toothbrush brand in China discussing possible benefits and risks of adopting a new ‹upgrading? strategy. An overview of the Chinese toothbrush market is presented, analysis of the company?s market position is conducted, the plan of the new product launch is discussed.
KEYWORDS: Gordon China, toothbrushes, new product launch,
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WHAT OTHERS HAVE SAID
I received the paper very fast and it helped me quite a lot. ThanksPatel
