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International Product Launch
E/M/119. Absolut Vanilia vodka in UK market
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper reports on the UK white spirits market identifying the consumers for the Swedish Absolut Vanilia vodka. UK spirit industry is analysed using PEST, SWOT, key stakeholders and segmentation models. Analysis is performed of the new product development and launch.
KEYWORDS: Absolut Vanilia vodka, white spirits,
Other Papers On: Absolut Vodka
Other Papers On: International Product Launch
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