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International Product Launch
C/M/877. Marketing Information Analysis: Introducing Japanese Male Hair Care UNO in UK
- WORDS:
- 3500
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The offers an overview of marketing research techniques used to obtain important data before launching new products to the market. A case study is conducted of a leading Japanese hair care brand of UNO expanding to the UK. The tactics of the product launch are examined along the lines of the marketing mix 4P model (product, price, place and promotion). Recommendations to the Japanese marketers are provided.
KEYWORDS: Market research, marketing mix, consumer behaviour, Male Hair Care, Japanese, UNO,
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