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International Product Launch
C/M/65. International Product Launch of The Macallan Whisky to Russia
- WORDS:
- 5800
- DATE:
- 2002
- PRICE:
- 59.99 GBP
This report presents the International Product Launch of Macallan Whisky to Russia. Report consists of the following sections: company overview, country (Russia) overview, PEST analysis of Russian Alcohol Market, SWOT analysis of Macallan Whisky, target market description, market description, optimal mode of entry to the Russian market, marketing objectives, positioning and target market, competitive analysis, marketing mix, marketing communications plan and promotional budget.
KEYWORDS: international, product, launch, macallan, whisky, russia,
Other Papers On: International Product Launch
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The papers are great and I will be ordering more as my course progresses.Sean
